Is ChatGPT Ready for PRime Time?

Instant, Uncanny, but Still Lacking for PR Pros

Over the weekend, I read a piece in the WashPost on how the high cost of EVs is a deterrent to the green energy transition, even with the $7500 federal tax credit. Others news orgs including the LA Times and Axios have weighed in on this theme, no doubt pegged to the news of Tesla’s price cut and the growing competitive EV landscape.

Another meme filling my news streams involved OpenAI and its uncanny, AI-driven content creation tool ChatGPT. I thought I’d try a little experiment involving both media narratives by putting the following query into the ChatGPT engine:

Draft a story proposal to the New York Times Opinion section on the subject of the high cost of electric vehicles.”

Within seconds of hitting return, ChatGPT churned out the following well-written and organized prose.

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles”

Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. However…