Writing a Server Description/Advert

Hey Everyone! Will from AYS management here. One of the big things that makes a difference when advertising and showing your server is your server description that goes along with your invite. If your description sounds boring people will not be interested and will not join. This is a common thing at AYS with people constantly asking why there server is not growing.


In your servers description you want a brief overview of what your server is about. So for example, AYS’ is about advertising and things you can do.

Looking for a place to advertise your server in? Or maybe just your youtube? Or maybe, just maybe just looking for a place to talk? AYS is the place for you!

With AYS’s description it has a call to action at the start which is asking you a question. Users will ask themselves this and that is what will help them decide to join your server. Also remember to discuss the core features.

Features Section

The next section in your description is your servers features. This is the most essential thing for an advertisement, because it tells you how its unique and what it has to offer as well as things you can do there. Some things to include in this might be things you can win on your server, weekly giveaways, types of channels, what your bots can do, etc. Anything that you think would sound appealing to the servers users. Most descriptions will have one line for each feature and an emoji for each line to make it stand out, AYS has:

AYS offers anything you need to grow your server:
Discord Growth Experts to give you advice on how to grow your server
International Server Development, they will help you with any of your questions if you aren’t English
Different channels for different server categories
Our own custom bump bot
Currently the biggest advertising server on Discord

These are all awesome features of our server. They’re straight to the point and they suck you in with personalised features.


Another great feature with Discord is that you can embed links, so if you have a banner or logo you can add the image link to your advert which can help to stand out but is not necessary. You might want to visit https://fiverr.com to find a banner creator if you can’t make one yourself. Remember to make sure the banner is colourful as well!

The AYS banner includes features as well as a big invite link so people can easily join. It is colourful as well as has boxes or sections that include features and steps on how to advertise your server.

Thanks for reading and if you have any questions just ping a Discord Growth Expert. For blog requests please DM me or Eqilux.

Until next time, Will!