100 pieces of wisdom from the 2017 Cannes Lions festival

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Advertising Awards

22 min readSep 12, 2017

This June, I had the chance to attend the 2017 Cannes Lions festival. It was my fourth time going there. My past experiences at the event made me understand that the real benefits of being there is not to party on a private beach, on a yacht, on a rooftop, in a villa or in a penthouse … but to bring back actual learnings for my peers who couldn’t make it.

That’s why this year I cleared my schedule to the max to attend all the press conferences, all the awards ceremonies and as many “Inside The Jury Room” sessions that I could. I got all the inside info just for you guys.

So here we go, 100 little nuggets about the 2017 edition of the Cannes Lions:

CANNES IN NUMBERS

01. This year marked the 64th edition of the Cannes Lions.

The Cannes Lions International Festival of Creativity was created in 1954. Nowadays, Cannes Lions is the world’s largest and most widely recognized international festival for creativity in the branded communications industry.

02. Cannes Lions suffered a slightly reduced volumes of award entries.

In 2017, 41,170 pieces of work were entered compared to 43,101 in 2016.

03. Cannes Lions experienced a slightly reduced volume of delegates.

The 2017 festival attracted over 10,000 paying delegates, increasingly from a wider range of participants within the industry.

04. Cannes Lions is a healthy, growing, and profitable business.

For this year edition of the Cannes Lions, revenues increased to £62.9m up 7% on a constant currency organic basis.

05. Cannes Lions makes money four ways.

The revenue share of the Cannes Lions are delegate passes (42%), award entries (41%), partnership and digital (15%) and hotel room booking commissions (2%).

06. Despite a severe drop in the number of work entered, some categories managed to gain in relevance this year.

The categories that saw their number of entries increase were: Creative Effectiveness, Cyber, Film Craft, Glass, Health & Wellness, Mobile, Pharma and Radio.

07. Cannes Lions is a very complex brand.

In an interview with Forbes, Philip Thomas (CEO of Ascential Events, the owner of the Cannes Lions) explained the different sides of the festival: “Some people think of Cannes as being the event. Some people think of Cannes as being the Lions. Some people think of Cannes as being business meetings”.

08. This year, the Cannes Lions fell at the same time as VidCon.

It was a tough choice for some executives. For example, Susan Wojcicki (President of YouTube) chose not to attend the Cannes Lions and instead to speak at VidCon.

09. The 65th Cannes Lions International Festival of Creativity will take place from Saturday 16th to Saturday 23rd 2018.

10. Next year, VidCon will also be at the same time as the Cannes Lions.

Vidcon 2018 will take place from Wednesday June 20th to Saturday June 23rd.

Where will you prefer to be ? VidCon or Cannes Lions ?

INNOVATIONS

11. Cannes Lions didn’t introduce any new categories in 2017.

12. Cannes Lions added new sub-categories in 2017.

Innovation: “Technological Craft & Development” and “Early Stage Technology”.
Creative Data: “Data Strategy”, “Data-Driven Targeting” and “Use of Real-Time Data’”.
Media: “Excellence in Media”
Promo & Activation: “Experience”

13. Cannes Lions now has a new Managing Director, Jose Papa.

Mr Papa came from WGSN, the global fashion trend forecasting service, where he had been CEO since January 2015.

It was not an easy first year for him, especially with the bomb dropped by Publicis mid-week and the damage control needed afterwards. Also, his presence on-site was vastly overshadowed by Philip Thomas and Terry Savage.

14. Cannes Lions has a new app.

The new Cannes Lions app, available on the Apple Store and Google Play, has improved customer experience at the festival by making it simple for delegates to curate their own week and maximise the value they obtain from their attendance.

15. Cannes Lions has a new online platform.

At http://player.canneslions.com, visitors are able to view all the winning work and replay any of the 247 talks that happened during the festival.

16. Cannes Lions reduced the number of jury members.

This year, Cannes Lions made an effort to limit the size of juries to around fifteen people each. According to the organization, smaller juries will improve quality of discussion inside the jury room.

17. Cannes Lions introduced a new rule for judging.

All jury members were expressly told this year to avoid awarding work that objectified people.

18. Cannes Lions introduced a Harbour Pass.

This year, for the first time, the harbour side walk right behind the Palais des Festivals, was restricted from 08:00 to 18:00. Access was reserved to official delegates and Harbour Pass holders only.

19. Cannes Lions introduced a Hotel Pass.

This year, for the first time, access to the main bars and restaurants of the Palace hotels along the Croisette was restricted between 08:00 and 18:00 to official delegates and Hotel Pass holders.

20. Cannes Lions formed a committee.

The newly formed advisory committee brings together the major advertisers, partners, agency networks and the Mayor of Cannes to help shape the future of the festival and ensure it continues to reflect the opportunities and needs of the creative industry.

21. For its graphic identity, the Cannes Lions design team hired an illustrator.

Many giant portraits of creative legends, jury presidents and random people were to be seen on the walls inside the Palais. Illustrations were on point.

22. Cannes Lions launched a podcast series, “Asking Out Loud”, that was recorded live on location at the end of every day.

FLOPS

23. Cannes lions introduced shortlist juries.

Normally, a jury at the Cannes Lions is comprised of 15 to 20 members that first vote online and then meet on location to decide who gets a shortlist and who gets an award.

This year, the organization made some members “shortlist judges”. For example, the Promo & Activation category had 43 jury members. But the shortlist judges didn’t get to vote for the final winners. And they didn’t like it.

Curious to see if the Cannes Lions will keep this next year.

24. Cannes Lions partnered with Accenture Interactive and introduced Connect Bands.

Connect Bands are interactive wristbands that you can bump with another wearer to exchange contact information. Or you could simply swap business cards.

25. Cannes Lions partnered with EY and introduced a Q&A platform.

The goal was to get delegates to ask questions to speakers on stage. A EY executive would select questions based on their popularity and then ask the speaker to answer a few of them.

Needless to say that it is utterly difficult to both be listening to a compelling talk and also type questions on your phone at the same time.

26. Cannes Lions partnered with e180 and introduced BrainDates.

BrainDates was supposed to be a Tinder-like app where you would list the topics that you can talk about and get “swiped left” by people that wanted to talk to you.

27. Cannes Lions introduced a bot, of course.

The tool was created in partnership with PHD. Don’t ask me how well it worked, I didn’t bother trying it.

TOP MOMENTS

28. Publicis withdrawal from awards competitions in 2018 was the most-discussed topic of the week.

After Arthur Sadoun, newly-appointed Chairman & CEO of Publicis Groupe, announced that his company and subsidiaries will not take part in industry events next year, many were shocked. Everybody had an opinion, even though, it seemed that few were supportive of Publicis’ announcement.

In retrospect, it is funny to see that Publicis thought that they needed teasers for their announcement. As if the bomb about to drop wasn’t big enough on its own.

29. Someone please free Mark Tutssel.

The Chair of Publicis Communications’ global creative board looked like a hostage in the Publicis Groupe video announcement.

30. Snapchat killed the Instagram game.

The image of the week this year was the giant branded yellow ferris wheel installed by Snapchat right outside of the Palais just next to the legendary red carpet. Couldn’t miss it.

31. Bruno Bertelli gave us the WTF moment of the week.

The Global CCO of Publicis Worldwide and Jury President in Outdoor took the mic during the joint press conference with the heavily female-composed Glass and PR juries, to say that he “enjoyed judging with women because of their more emotional & less rational approach”.

32. Burger King is the client that every agency would like to have.

The fast-food restaurant chain was named Creative Marketer of the Year at the 2017 festival. This title came to celebrate award-winning work made by the brand in a bunch of different countries (USA, France, New Zealand …) with different agencies (DAVID Miami, Buzzman Paris, Y&R New Zealand …).

Furthermore, Burger King won two new Grand Prix this year at the Cannes Lions for “Flamed Grill Burgers” and “Google Home of the Whopper”.

Axel Schwan (CMO of Burger King) explained on stage that “agencies are not vending machines” and that marketers should nurture the relationship if they want to obtain significant results.

33. David Droga was the main man at the Cannes Lions.

The founder of Droga5 received the Lion of St Mark, which is a bit like entering the Hall of Fame of advertising. The masterclass that he gave on stage is a must-watch. Also, you should see the rather emotional speech he gave when he received the award.

34. The best session of the festival was “Can Creativity Change the World?” by Publicis Groupe with Maurice Lévy (Chairman of the Supervisory Board of Publicis Groupe) and Christine Lagarde (Managing Director of the IMF).

Make sure you are seated when you watch the talk, because Christine Lagarde’s charisma and punchlines will make you want to give her a standing ovation.

35. The best speaker of the week was an advertising student and aspiring filmmaker.

Naomi Taylor won the student award at the inaugural VOWSS festival, a showcase at Cannes Lions of the best short films and ads by women. The speech that she gave when she received the trophy is the most inspiring talk that you need.

JURIES

36. Cannes Lions still doesn’t have gender equal representation in its juries.

This year, out of 23 Jury Presidents, 8 were female. And 43.5% of the 390 jury members were female.

37. Wyclef Jean was a member of one of the jury.

The leader of the Fugees judged the Entertainment in Music category.

As a matter of fact, another prestigious award competition, The One Show, brought Will.i.am and Serena Williams to judge this year. Can we dream of Beyoncé as a judge at the 2018 Cannes Lions ?

GRAND PRIX

38. 27 Grand Prix out of 23 categories were awarded this year at the 2017 Cannes Lions festival.

39. Two Grand Prix were given in the Outdoor category.

The rules allow for two Grand Prix in this category, one for Billboards & Street Posters/Indoor Posters/Adapted Outdoor, that went to “Fearless Girl” for State Street Global Advisors by McCann New York, and the other one for Ambient/Integrated, that went to “Hashtag” for Twitter by Twitter.

40. The Grand Prix in the Creative Data category went to “Care Counts” for Whirlpool by DigitasLBi Chicago.

Eric Salama (CEO of Kantar and Jury President in Creative Data) sees it as a “low-tech data collection method but imaginative. We are moving from storytelling to storydoing”.

41. Jury members will give you a Grand Prix for doing something new.

“Google Home of the Whopper” for Burger King by DAVID Miami won a Grand Prix in the Direct category.

Ted Lim (CCO of Dentsu Brand Agencies and Jury President in Direct) commented that it was “a brave idea” and that it was “the best abuse of technology”. He added that the campaign “sits at the top for the future and cannot be easily replicated. It is outstanding, outrageous and incredible”.

42. Jury members will give you a Grand Prix for doing something not new.

“Sad Man Meal” for KFC by Ogilvy & Mather Johannesburg was awarded the Grand Prix in the Radio category.

Some people would have noticed that last year’s Grand Prix in the Radio category went to “The Everyman Meal” for KFC by Ogilvy & Mather Johannesburg. And if you listen to the two campaigns, you won’t hear a lot of differences.

Mario D’Andrea (President & CCO of Dentsu Brazil) said that “We are not affected by what happened last year, it wouldn’t be fair. This campaign was the best work of the year. It is not common for advertisers to renew big concepts and we should celebrate that”.

43. The agency DAVID Miami won two Grand Prix for two different campaigns.

“Google Home of the Whopper” won in Direct, while “Flamed Grill Burger” won in Print & Publishing.

Sure, they won with work for the same client, Burger King, but this is an achievement that needs to be celebrated.

44. “Björk’s Notget VR” for Björk by Analog London, took home the Grand Prix in the Digital Craft category.

According to Henry Cowling (CD of UNIT9 and Jury President in Digital Craft), the music video showed “the highest possible level of VR and broke new grounds in media, storytelling and design. It shows the way forward not just for VR, but also for Digital Craft”.

45. Music videos earned a seat at the table.

After getting a Grand Prix last year with “Formation” for Beyoncé by Prettybird, two music videos managed to get the highest accolades this year.

“Björk’s Notget VR” for Björk by Analog London won the Grand Prix in Digital Craft, while “Territory” for The Blaze by Iconoclast won the Grand Prix in Film Craft.

46. “We’re The Superhumans” for Channel 4 by 4Creative didn’t win the Grand Prix in Film Craft as everyone expected.

Instead, the top prize went to “Territory” for The Blaze by Iconoclast.

Robert Galluzzo (Founder & Executive Director at FINCH) explained that “the piece was amazing in all aspects: casting, cinematography, edit, music. In terms of craft, it was flawlessly created and brought vulnerability and poetry”.

47. The main honor of the festival went to an in-house agency.

Traditionally, the Grand Prix of the Film category is seen as the big winner of the Cannes Lions. It is the main event. It is the category that every advertising agency wants to win.

But, Pete Favat (CCO of Deutsch North America) doesn’t think that people should read to much into that, as he explained that “This is the year that we saw an in-house agency get it right (with “We’re The Superhumans” for Channel 4) and an in-house agency get it wrong (with “Kendall Jenner” for Pepsi).”

Furthermore, he described the winner as “a campaign that has everything you could put into a piece of work: craft, originality, range of emotions. It is immensely provocative and it pushes the industry and humanity forward. The intersection of ideas and brilliance with craft”.

48. Integrated doesn’t mean it is a campaign that reaches different types of media.

Tham Khai Meng (Co-Chairman & Worldwide CCO of Ogilvy & Mather and Jury President in Integrated) believes that “true integration is transcending media and integrating into culture and society”.

The Integrated jury gave its Grand Prix to “Boost Your Voice” for Boost Mobile by 180LA.

49. A film can win in Titanium.

Tham Khai Meng (Co-Chairman & Worldwide CCO of Ogilvy & Mather and Jury President in Titanium) explains that work that is awarded in Titanium is “something that is unexpected, disruptive and breaks the mold. Not just innovative format but innovative content”.

The officials rules state that the Titanium Lions celebrate game changers. Entries will need to break new ground in branded communications; that is, provocative, boundary`busting, envy inspiring work that marks a new direction for the industry and moves it forward.

Still, many will be surprised to learn that “My Mutant Brain“ for Kenzo World by MJZ won a Titanium award at this year’s Cannes Lions.

50. Press coverage will get you awards.

The Grand Prix in the Titanium category went to “Fairless Girl” for State Street Global Advisors by McCann London.

Tham Khai Meng (Co-Chairman & Worldwide CCO of Ogilvy & Mather and Jury President in Titanium) justified the decision by saying that “We recognize work that the world loves. This is a campaign that entered the zeitgeist”.

51. Listening to Barack Obama will take you far.

Stephane Xiberras (President & CCO of BETC Paris and Jury President in Promo & Activation) explained that the Grand Prix in his category (“Boost Your Voice” for Boost Mobile by 180LA) was actually an answer to a creative brief from Barack Obama himself.

In fact, the President of the USA attended the SXSW festival in March 2016 and urged creatives to come up with a solution to help citizens vote. He even said it was “easier to order a pizza than to vote” and added that we need to think about how to “redesign our systems so that we don’t have 50 percent or 55 percent voter participation in presidential elections.”

This mandate led creatives at 180LA to the idea that would turn into “Boost Your Voice” and earn the agency two Grand Prix at the 2017 Cannes Lions festival.

52. This year, no Grand Prix were awarded in Pharma.

The criteria that the jury followed for the Grand Prix was the ability to save lives and scalability.

Only one piece managed to stand out (“Immunity Charm” for the Afghanistan Ministry of Public Health by McCann Health New Delhi), but couldn’t be eligible for the Grand Prix because it was a public health operation. According to the jury, the other commercial work was not even close.

53. Nonetheless, “Immunity Charm” for the Afghanistan Ministry of Public Health by McCann Health New Delhi went on to win the Healthcare Grand Prix For Good.

Caleb Tiller (Executive Director of Communications & Public Affairs at the United Nations Foundation and Jury President in Healthcare For Good) said that the campaign was “so scalable. It empowers people while being culturally significant.” He added that “It’s very low-tech, it’s the ultimate wearable. The idea solved issues for patients, professionals and the industry“.

54. “Fearless Girl” for State Street Global Advisors by McCann New York was the campaign that fared the best at the 2017 Cannes Lions.

The campaign managed to win 4 Grand Prix in PR, Outdoor, Glass and Titanium.

Karen van Bergen (CEO of Omnicom Public Relations Group and Jury President in PR) believes that this operation shows brands the example of “doing well by doing good”.

55. The Grand Prix in the Print & Publishing category went to “Flamed Grill Burger” for Burger King by DAVID Miami.

Fran Luckin (CCO of Grey Africa) commented that the campaign was a ”classic new, created for the social media age”. And it showed how Burger King is “a brave, authentic, playful, and edgy brand”.

56. The Cyber category is the only category where jury members are allowed to award up to three Grand Prix per year. This year, they gave out three Grand Prix.

Grand Prix in Cyber must be chosen out of different sub-categories (Web,
Social, Branded Games/Branded Tech/Integrated Multi Platform Campaign).

The three Grand Prix in the Cyber category went to “Meet Graham” for Transport Accident Commission Victoria by Clemenger BBDO Melbourne, “The Aland Index” for The Bank of Aland by RBK Communication Stockholm and “Did you Mean Mailchimp?” for Mailchimp by Droga5 New York.

AWARDS

64. Clemenger BBDO Melbourne was the ad agency that won the most Lions at the 2017 Lions. And by far:

Clemenger BBDO Melbourne — 56 Lions
BETC Paris — 29 Lions
DAVID Miami — 23 Lions
AlmapBBDO Sao Paulo — 22 Lions
McCann New York — 22 Lions
adam&eveDDB London — 22 Lions

65. “Meet Graham” for Transport Accident Commission Victoria was the campaign that won the most Lions at the 2017 Cannes Lions festival:

“Meet Graham” for Transport Accident Commission Victoria — 29 Lions
“Hungerithm” for Snickers — 21 Lions
“Like My Addiction (Louise Delage)” for Addict Aide — 19 Lions
“Fearless Girl” for State Street Global Advisors — 18 Lions
“The Refugee Nation” for the United Nations — 18 Lions
“Unlimited Stadium” for Nike — 18 Lions

66. Ogilvy & Mather lost its title of Network of the year after five consecutive wins.

The WPP-owned network came in second behind BBDO (Omnicom).

67. The oil producer company Shell won a Bronze in Health & Wellness.

Mike Rogers (Creative Partner at Serviceplan Health and Life and Jury President in Health & Wellness) said that “We are not here to judge the company, but the benefits in the lives of the consumers. This campaign (“The Gravity Light” for Shell by J. Walter Thompson London) is making a tremendous impact for a cause”.

The campaign also won two other Bronze in Product Design and Innovation.

68. A beer brand made a campaign for consumers not to drink it and won a Gold.

The Glass Jury awarded the “Domestic Violence” spot for Tecate by Nomades Mexico City and its fight against violence against women.

CONTROVERSIES

69. A press embargo was broken at the Cannes Lions.

This year, Brazilian journalists broke the embargo of the Health & Wellness Grand Prix winner on the very first day of the festival. Surprisingly, they only received a warning from Jose Papa and didn’t get their press accreditation revoked.

Journalists normally receive awards winners lists in the morning before they are announced in the evening on stage. This courtesy enables the members of the press to write their paper in advance and to publish them right after the ceremony.

70. “Meet Graham” for Transport Accident Commission Victoria by Clemenger BBDO Melbourne was not considered for Grand Prix contention in the Outdoor category because jury members felt that the campaign was too close to the “Introducing David 8” campaign for Ridley Scott’s movie Prometheus.

71. Yet, Colleen DeCourcy (Global CCO of Wieden+Kennedy and Jury President in Cyber) when asked if her jury considered not giving a Grand Prix to “Meet Graham” for Transport Accident Commission Victoria by Clemenger BBDO Melbourne for this reason replied “We considered it for two seconds. We are here to reward creativity, not to kill our own.”

“Meet Graham” for Transport Accident Commission Victoria by Clemenger BBDO Melbourne went on to win the Grand Prix in the Cyber category.

72. “The First Braille Smartwatch” for DOT by Serviceplan managed to win two years in a row for the same idea.

In 2016, the campaign won Gold in the Product Design and Innovation categories.

This year, the agency re-entered the campaign and won a Silver in the Design category.

You usually see this when an agency didn’t win anything in the first year and re-enters a campaign under another name with an improved presentation and … more convincing “results”. This is the first time that I witness a winning campaign being entered again.

Therefore, I please ask the Cannes Lions organization to ban agencies from entering campaigns several years in a row if the core idea hasn’t changed.

73. Ghost ads are still here.

“Endless Debate” for Renault Zoë by Publicis Conseil won Gold in Print & Publishing.

That is very ironic went you know that Arthur Sadoun (Chairman & CEO of Publicis Groupe) went vocal before the festival about fake ads saying that “a campaign that is discovered at Cannes and wins a Lions has no merit”. I am sure that this led to an endless debate inside the agency.

TRENDS

74. Stéphane Xiberras (President & COO of BETC Paris and Jury President in Promo & Activation) remarked that “creating characters was the big trend of the year with “Meet Graham”, “Like My Addiction (Louise Delage)” and “Fearless Girl”.”

75. Sorry Stéphane, but the main trend (should I say the only trend) this year was about brands doing public service and taking a stance.

Purpose-led advertising was a major feature. We saw many awarded campaigns that aimed to create societal change. In 2017, it seems that brands want to make a positive difference in the world and push their industries forward. Brands are leading with courage and confidence and becoming social brands, i.e. a brand that has a social voice, that stands for a set of beliefs. Across many categories were awarded corporate-sponsored social impact initiatives.

Eric Salama (CEO of Kantar and Jury President in Creative Data) commented that: “We should applaud brands that have a social purpose and want to give back to the community.

RANDOM OBSERVATIONS

76. I want my dreams to be narrated by Juan Señor, the master of ceremony of the Cannes Lions award ceremonies.

77. Everyone keeps saying that Cannes is getting too big.

I personally disagree and I am found of this statement by Jim Stengel (former Global Marketing Officer of P&G): “If Cannes stopped for some reason, I don’t know how else you would gather that group of people.”

78. It seems like the real competition at the Cannes Lions was Eventbrite vs SplashThat.

Attendees of the festival get invited to a ton of events during the week. Many events happen to fall on the same time and to be located on different parts of the Croisette.

I am sure that everyone pretty much plays it like me: say yes to everything so that it gets added to your calendar and then simply play it by ear.

And for your information, I am on #TeamSplashThat.

79. No Gallop. No party.

This year, a familiar figure was missing on the Croisette. Cindy Gallop, outspoken speaker on gender equality issues, didn’t make the trip to Cannes. Despite many speaking opportunities, she said that the trip to Cannes was expensive and that no company wanted to foot the bill for her travel and accommodation.

Seems like renovating a newly-bought three-floor penthouse with a terrace overlooking Fifth Avenue doesn’t come cheap after all.

80. USA President, Donald J. Trump, was everywhere.

The Cannes Lions organization should have made him a Jury President as many of the campaigns were targeted towards him.

81. David Droga said on stage that he won so many Cannes Lions awards that he only keeps Grand Prix, Titanium and Agency of the Year trophies in his office. #goals

82. The brilliant journalist Lara O’Reilly of the Wall Street Journal threw away a free idea that might be useful for next year.

BEST QUOTES

83. “Athletes are now paid from brands media budgets to act as media vehicles. It’s the future” (Casey Wasserman, Chairman & CEO of the ‎Wasserman Media Group).

84. “I would argue that the first screen is the mobile” (Casey Wasserman, Chairman & CEO of the ‎Wasserman Media Group).

85. “You used to have to be an expert in communication. Now, we believe that experimentation is innovation” (Rémi Babinet, CEO & Chief Creative Officer of BETC Group).

86. “We are optimizing for a learning mindset. Sometimes, it feels uncomfortable being an expert” (John Boiler, Creative Chairman of 72andsunny).

87. “We all represent some aspects of diversity” (Keith Cartwright, ECD at BSSP).

88. “What is an online video? Just a video you put online or something that makes the most of the medium?” (Mike Rogers, Creative Partner, Serviceplan Health and Life and Jury President in Health & Wellness)

89. “Analysis paralysis: too much data, too little insights” (Hugo Pinto, Innovation Officer at IBM X).

90. “Advertising is the best training ground for other endeavors” (Emily Moore, Freelance Executive Producer).

91. “Working in advertising, you are able to learn with best-class talent and make important relationships” (Joyce Chen, Director of Integrated Production at heat San Francisco).

BEST CASE STUDIES

92. “Serena Williams Match Point” for Gatorade
https://vimeo.com/218517686

93. “Speed Control” for Movistar
https://vimeo.com/215291047

94. “Backen App” for Dr. Oetker
https://www.youtube.com/watch?v=TafhIY6U4-c

95. “Immunity Charm” for the Afghanistan Ministry of Health
https://vimeo.com/222696523

96. “HeroSmiths” for Bayer Aspirin
https://vimeo.com/214698254

97. “I’m Moving to Canada” for Doctors of the World
https://vimeo.com/201342116

ONE LAST THING

100. Mike Rogers (Creative Partner at Serviceplan Health and Life and Jury President in Health & Wellness) talked at length on stage about one campaign that really moved him while he was judging.

The piece is incredible. It is about a very dark subject but is treated beautifully. I won’t call it a case study video but rather a short film with powerful cinematography, lighting and voiceover to bring home the idea.

Watch “Chasing The Dragon” for Surfshack Surf Outreach by Y&R South Africa: https://vimeo.com/169227863