What a beauty salon can teach you about politics

A weekly roundup of the most important news from the advertising awards world

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The Art Directors Club of Europe honored “We Are The Superhumans” for Channel 4 by 4Creative with a Creative Distinction Award.

The prize was created in 2015 to award a special piece of creative work that transcended the industry.

“We Are The Superhumans” is only the second campaign to receive the Creative Distinction.

And also

Story of the Week: Dubai Lynx

This week, the Dubai Lynx revealed the winners of its 2017 edition.

Our favorite awarded campaign was “Micropolitics: Suzy’s Beauty Salon” for Mada Masr by J. Walter Thompson Duabi that won the Grand Prix in the Film Craft category.

Here are the Grand Prix winners of the Dubai Lynx 2017:

#branded content #entertainment #digital #social
Tummyfish
U4HK
Memac Ogilvy & Mather Dubai
UAE

#creative effectiveness
The Good Note
Bou Khalil Supermarché
J. Walter Thompson Beirut
Lebanon

#design #corporate image #communication design #posters
Veils Of Pride
Tathqeef
Grey Dubai
UAE

#direct #healthcare #ambient media
Footnote For The Breast
Medcare Women & Children Hospital
The Classic Partnership Advertising Dubai
UAE

#film #food
Green & Sungold Kiwis
Zespri Kiwifruit
Blue Barracuda Dubai
UAE

#film craft #direction #publication
Imagine The Politics In Politics
Mada Masr
J. Walter Thompson Dubai
UAE

#innovation #innovative technology
The App That Creates Real Life Speech Bubbles
Spuble
Memac Ogilvy & Mather Dubai
UAE

#integrated #telecommunication
#postwisely
DU Dubai
Leo Burnett Dubai
UAE

#interactive #multi-platform campaign
#postwisely
DU Dubai
Leo Burnett Dubai
UAE

#media #service app #sectors #financial product #business product #services #commercial #public services
The Campaign That Never Saw The Light
Saudi Telecom Company
J. Walter Thompson Riyadh
Saudi Arabia

#mobile #mobile games
The Hammam Fighter
Orange
FP7/TUN Tunis
Tunisia

#outdoor #durable consumer goods #indoor posters
Sunglasses / Bag / Make Up / Shoes
The Cartel
Y&R Dubai
UAE

#pr #special promotion #sectors #travel #leisure #retail #restaurants #fast food chains
Trump
Royal Jordanian
Memac Ogilvy Advize Amman
Jordan

#print craft #outdoor craft #art direction
Make Up / Shoes
The Cartel
Y&R Dubai
UAE

#print #publishing
Shoes
The Cartel
Y&R Dubai
UAE

#promo #activation #sectors #fmcg
One-Drop Bottle
Pril
TBWA\RAAD Dubai
UAE

#radio #bookstore #travel #leisure #retail #restaurants #fast food chains
Anna Politkovskaya / Bertolt Brecht / Liao Yiwu / Marquis De Sade
Kinokuniya
J. Walter Thompson Dubai
UAE

#for good #woman rights ngo
Legally Bride
KAFA
Leo Burnett Beirut
Lebanon

Out of the 56 jury members:

  • 32 (57%) were male
  • 24 (43% ) were female
  • 40 (71%) were from Europe
  • 5 (9%) were from North America
  • 0 (0%) were from South America
  • 6 (11%) were from Asia
  • 2 (4%) were from Pacific
  • 3 (5%) were from Africa

Quote of the Week

If marketers knew how marketing works, they wouldn’t keep falling for gurus using their very own tricks

Shann Biglione on Twitter