Wondering about the creative process of political advertising?
A roundup of the most important news of the week in the advertising awards world.
Webby Awards
The Webby Awards just released the first installment of their new “The Internet Illustrated” series: Twitter’s First Chirps.
This Webby Exclusive Feature goes behind the scenes the early days of Twitter in an illustrated format, drawn by Andy Warner.
Download the PDF here
And also
- “MEIN KAMPF, Against Racism” for Gesicht Zeigen by Ogilvy Berlin has won the Grand Prix of the ADC*E 2016
- “Jus Des Idées” for Restaurant André by Threesixzero Productions has won the Grand Prix of the Cannes Corporate Media & TV Awards 2016
- Winners have been announced for the Pentawards 10th Anniversary Special Competition
Story of the week: The art of creating successful political advertising
New York Festivals International Advertising Awards asked several top industry creatives for their insights on the art of creating successful political advertising.
It is always inspiring to hear advertising veterans talk about their work for a political candidate versus an everyday brand.
For David Angelo, Founder and Chairman of David&Goliath, who worked on Bill Clinton presidential campaigns, the main difference is that with political advertising the product is a living, breathing and speaking brand with a higher level of importance than a bar of soap.
And for Valerie Graves, who consulted on the Clinton 92 campaign, it is the fact that new directives can be ordered based on the success of a speech, or the results of a poll that seem the least similar from day-to-day agency life. “Everything is very fast moving. We had time upfront to develop a campaign, but after that it was almost minute by minute responses to advertising, there were always nightly focus groups and we could tune on a dime. It can be pretty challenging from a timing standpoint to do really good work under those circumstances”.
Quote of the week
Approved, no changes. #MakeMeSmileIn3Words
Venables Bell on Twitter
https://twitter.com/VenablesBell/status/786254947926941696
TheNextGag offers ad professionals an up-to-date calendar showing upcoming deadlines of the major global ad awards competitions and rankings of campaigns, brands, agencies and creatives in a beautiful mobile site.
TheNextGag | Obsessed with Creative Advertising
