Mobile Marketing: Scope And Opportunities
With the increased use of smart phone and tablets, mobile marketing is the latest trend and it is one of the best ways so far to send promotional mails or messages. A mobile device has everything in-built, like, online shopping portals, search engines, banking, news, etc. For the businesses or organisations, it has become easy to track traffic. There are Email Service Providers as well as SMS Service Providers who provide platform to send bulk emails or messages at one go within fraction of seconds. With just a click of button one can promote their business.
Mobile marketing has a great scope as people spend maximum time on their mobile devices and hence to reach customers has become easy. Big brands have got their location based mobile apps developed in order to serve customers better. They give out discount coupons on messages or emails to lure customers. These coupons come with a validity period which customers can use according to their convenience. Customers don’t have to remember to carry these coupons wherever they go.
Since internet access, smart phone and tablets have brought entire world within our reach at any time, it has become easy for us to browse web for any information. Maximum number of time people use their mobile to search web and gather information. A company can tap a customer and interact with, when a customer is in actual need. Hassle-free marketing and selling at the right time is the beauty of mobile marketing.
One can find brands marketing on news apps installed on mobile. This is one of the indirect ways for online businesses to reach customers and advertise their products. Mobile marketing leaves no opportunities to reach customers. The direct way of advertising is sending bulk messages on text or internet messenger or mobile app.
Even small shopkeepers have also understood the power of mobile marketing and they have also started intimating their customers on either text message or other messenger services. Since they are small time shopkeepers and cannot take risk of losing customers, they seek their customers’ permission.
