It’s 2019 — Good Advertising Can’t Afford To Be Dead
In 2007, Bleacher Report was founded by four high school friends who had a dream of empowering anyone and everyone who was interested in the world of sports to be active participants. They started with only a passion based on a passion, but, in short, they were looking to democratize an otherwise stagnant industry.
For years the large, lethargic hands of the unimpeded brands, Sportcenter/ESPN, ruled the sports world. Innovation, marketing, and storytelling took a back-seat because there was no one around to truly challenge them.
The focus of both ESPN and Sportcenter on storytelling has been spearheaded, in part, by the meteoric rise of brands like Bleacher Report and their deep focus on creativity through campaigns, ads, and original content.
Advertising, as a whole, get’s a lot of bad flack, from people inside and outside the industry, much of which is rightfully earned.
Somehow, as the industry has grown in its maturity, it has lost more and more of its soul. Instead of helping people by providing them with real value, too many brands use campaigns to prey on the very “fake need” that they have influenced people to believe they have.
Quite frankly, that isn’t right and we don’t believe in that.
While there is so much bad noise from marketing/ad campaigns, there are ones that are successfully ran that do our society a lot of good.
Our industry is littered with campaigns that need to be shared, so here’s where we step in to bridge that gap
Advertising’s Not Dead is a curatation of the most creative ad, social, and marketing ideas of the past and present while delving into what made them so successful.
Simply put, we are marketing junkies, writing savants, and creative troubadours who want to democratize all of our experience and knowledge found on why certain campaigns matter and work.
Now, back to our sportscenter story, that same line of logic applies to the way advertising has been covered. There are very few brands that, on a national scale, fully cover ad campaigns of brands.
While we have looked up to awesome brands like Adweek, AdAge, and Digiday, the world of advertising should be one large case-study, where we should have all-access pass to the best campaigns from the past all the way up to the present.
Many of the brands that do cover some of the best-in-class ad/marketing work are moving more towards subscription models which limits the amount of good (and in a lot of cases just decent) content accessible to the general public.
We, too, have a problem with that. Advertising needs pioneers not only within the industry to push it forward but also to champion the essence of what it was built for.
In a recent article from another one of our favorite media sites, What’s New In Publishing they shed light onto an interesting topic, in the piece below:
It highlighted the changing landscape of readers in the digital age, who now crave more short and “stackable” content.
That’s not us — while we understand the busy schedule of our world, we believe that to truly be educated and to truly learn to grow in the understanding of your craft, it takes time.
Our content will be longer form and dive as deep as we can into the topics at hand. If you’re a skimmer, that’s ok, but our content will force you to stop and really read, because we create for people who are serious about growing, learning and improving this industry.
We aren’t for everyone, but if we are for you, welcome.
Stay tuned and we look forward to creating, sharing, and inspiring discussion all in an effort to show that, #AdvertisingsNotDead.
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Or reach out to us with campaign ideas you’ve run or think need to be featured from the past all the way up to today ✌️.
