So you want to grow your business, but you haven’t gotten around to creating a great landing page for it yet. “Later,” you tell yourself. “I’m too busy building the business to create a silly landing page.”

That’s ok, I was just like you. For 10 years I would put my head down and focus on building the product whenever I had something I thought was a great idea.

Then one night five years ago, around 10pm, I had another crazy idea. But that night I was too tired to start coding. So instead I threw up just a simple landing page without a product. All it said was three words: “Heroku for PHP” with an email form.

I stuck the page on Hacker News and fell asleep. You can still find the original post with all the comments.

The next morning I woke up and had 800 people signed up for a product I hadn’t even built yet.

That’s when I started spending a lot more of my time learning how to create simple and highly converting landing pages. Here are some great resources to get you started.






  • LeadPages – Unlimited fully hosted landing pages that are proven to convert well for sales pages, opt-in forms, email collection or anything you can imagine
  • OptimizePress – A really elegant landing page plugin/theme for WordPress. Doesn’t have AB testing like LeadPages
  • Unbounce – Another hosted landing page service, the price is tiered by unique visitors per month
  • LaunchRock – a free hosted landing page service

These Medium posts are just the tip of the iceberg. If you liked this post, subscribe to the Craftsman Founder newsletter to get instant access to much more free content.

Inside the Mind of Lucas Carlson

A collection of things that inspire me, teach me, and make me a better person

    Lucas Carlson

    Written by

    Consultant, Entrepreneur & Novelist |

    Inside the Mind of Lucas Carlson

    A collection of things that inspire me, teach me, and make me a better person

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