On Earning Trust and Understanding Women

SheReports Interview

A+E Networks
Dec 6, 2017 · 3 min read
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There’s this thought in the digital world that women want gamified shopping. In a lot of ways, this is guys trying to create a fun shopping experience for women. And the reality is that’s just not how women shop.

Are there other ways retailers can customize digital marketing to women?

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It doesn’t matter how many times you serve your ad on Facebook, women are still not going to trust you until someone tells them to trust you.

And the last thing is to never assume that just because you’re a trusted brand you don’t have to work to continue to gain and regain your consumer’s trust and love. The loyalty factor is really critical, but an established brand has to work just as hard for their customers’ loyalty as they did when they first started.


A+E Networks Publication

Perspectives: At the forefront of media storytelling, we…

A+E Networks

Written by

The Account #LifeMagnified

A+E Networks Publication

Perspectives: At the forefront of media storytelling, we cultivate, illuminate and share narratives that help us better understand the human experience.

A+E Networks

Written by

The Account #LifeMagnified

A+E Networks Publication

Perspectives: At the forefront of media storytelling, we cultivate, illuminate and share narratives that help us better understand the human experience.

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