The day we learned Motion UI
We like to learn from the best, so Craig Dehner -former member of Apple’s Human Interface team- gave us a four-day workshop on Motion UI.
Back in 2015 Aerolab’s kite made a pit stop. The agency refueled, calibrated the steering wheel and enhanced its engine power. Did we decide to give up design and become F1 drivers? Not at all. Together with our friends from Indicius, we indulged in an intensive Motion UI Design workshop given by former Apple UI & Motion designer Craig Dehner.
The entire team participated in an intensive Motion UI workshop for four days in a row. Every one of us, from the Design Team to the Communication Department, joined the workshop with the aim of learning what the purpose of animating user interfaces is, and how it is done.
Why are we talking about it just now? Well, the idea was to publish this article alongside our Motion UI Landing page, which got delayed because of reasons. But it’s out now, and so is this article. (You should totally check out that site, btw.)
The hiatus between the workshop and today came in handy to really take a look at how Motion UI fits in our process. In 2015, Motion was a kind of new tool that few people were using and even fewer were using right. Nowadays, Motion UI is an instrumental part of the process we use for building interfaces and it’s hard to think how we’d make do without it.
Yes. You should seriously check out that awesome landing page I told you about earlier.
Why did we learn Motion UI design?
At Aerolab, we don’t want to fill the sky with kites, but to build those which can fly higher. Our aim is — and always has been — to create top-notch products. We know that the digital world is dynamic and in constant change, so there is no magic formula to be found. We continually try out new recipes and upgrade our work processes to improve our results.
We love challenges. We need them. We thrive on them.
That’s why we’re always looking to work in demanding projects that will allow us to explore and prove (and improve) our skills. Being trained in Motion UI Design meant raising the bar yet again. We wanted to prove to the world that a high-quality product is the result of dedication and love for work.
“Having learned Motion UI Design is very important to us, because it is a relatively new trend that is not implemented massively in app development yet. Also, the fact that Craig Dehner was our mentor adds a unique value to it,” said Aerolab CEO Agustín Linenberg.
In addition to this, Indicius CEO Hernan Puente considered it was «significant for Aerolab and Indicius to have shared this experience» and stated that being trained in Motion UI Design «provides both agencies with an essential value to empower their work teams».
From that point on, we brought Motion UI into our work processes as an essential tool for all of our projects. See it for yourself 👇
“We have a team exclusively dedicated to Motion UI Design and we apply this resource to every work process. Animation design represents a huge mobile qualitative leap, and I’m sure our clients will appreciate the added value that this element gives to each digital product we create,” observed Agustín.
Why embark on this?
Aerolab’s intent is to create products with unique personalities. Motion UI is the tool that allows us to truly convey those personalities to users in a memorable way.
“Animations invisibly accompany the ideas that want to be transmitted on a platform. There are many companies that resort to Motion UI Design just because ‘it looks pretty’ and do not realize that this resource is a step within design that requires some serious concept development. The animations in a user interface must be aligned with a communicational objective,” explained Magalí López Kepcija, former Motion Design Lead at Aerolab.
When the animation accompanies the concept, it disappears. It becomes both an inherent and necessary part of the product. When this happens, the design is effective, it’s functional.
Animation for animation’s sake isn’t really useful, it can even harm the overall experience Users have with a product. The hard -and fun- part is to find useful, memorable ways of bringing animation into Digital Products. The end result should be a smooth, memorable experience that adds value to users’ lives and helps them fall a little bit in love with the products.
Edited by: Bautista Aguiar
Here’s some more Aeromagic for ya’ ✨
Our website — Facebook — Twitter — Instagram
