Blockchain and B2B: Disruption in the Making

An overwhelming amount of cryptocurrencies have emerged throughout the last 12 months, posing as superheroes of the digital age and trying to push themselves to the very forefront of pretty much every discussion on modern currency and monetary policy.

Yet, the technology that underpins them, simply known as blockchain, is already surpassing the hype thanks to effective, methodical approaches towards multi-industry disruption.

In one particular space, blockchain technology has the capacity to reinvent the entire business-to-business (B2B) model by solidifying information and putting it directly back into the hands of those who actually want to own it — the user. This can assist businesses in streamlining their operations, deliver faster services, and massively reduce their costs by applying this disruptive technology. Here are just a few of the perks that come with it.

Improved Sales Processes

In the B2B world, the sales process is mainly based on responsibility and solid relationships. Business-to-business relationships are continuous and, compared to B2C ones, have a much longer lifespan. As such, they require a longer sales cycle.

Hence, trust is absolutely critical when it comes to the B2B sales success, and this is blockchain’s party-piece, the…