Two easy ways to fade into obscurity as a Designer

Step Nº 1: Get a Style

Yes, you read that right.

I know. We all grow up as designers thinking that we need to develop a personal style that will make us stand out and be recognizable.

And trust me, having a personal style is inevitable. As individuals there will always be something that makes our work unique in some way.

So we’re screwed!

Not necessarily. It’s actively creating a unique style that is bad. Because it becomes a limiter for your work, removes any flexibility you might have and when it fades — because it will fade — you will go along with it.

Always try new things. As Tobias van Schneider explains in his post “How to Find Your Own Design Style”, you should try to focus as much as possible on the client without forcing your views about what you think is best. Instead, ideally, you should remove what you feel completely and do what is best for the client.

Of course, we are humans and it isn’t possible to do so. But that little bit that is left is what will become your style, and it will appear independently of the style of the work you do.

Step Nº 2: Form Over Function

Dribbble may be one of the main causes these days for so much focus on creating unusable pretty things. Alex Barashkov has a pretty detailed post about this already, so I’ll just sum it up:

If you don’t have a good reason to be doing something, don’t do it!

Yes, it may look pretty, or you may need to fill your portfolio, but doing something for no reason will not only cause you to weaken your design my making it superfluous, but also shows a poor understanding of what design is about.

Hi, I’m a designer at afelipeor and I like brand strategy. If you liked this post please share it with everyone you know.

Also, I’m open to talking about any subject you might like to here about. So if you have a question, go ahead and ask me :).

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