Why I think social media is awesome for B2B marketing.

I had a meeting with a fellow developer not too long ago as he pontificated the benefits of creating benefits for enterprise clients over consumers. His argument was that it’s easier to get a contract with a corporate client than to educate the African masses on which payment platform they should use to buy your app. This is a valid problem that someone is going to solve because the internet is a cashless community. I digress. Even though Lightcreative, my branding and design firm works more with corporate clients than individuals, having access to the founder or CEO of a company makes it feel like a B2C business. What struck me recently is the beauty of B2B marketing.

The internet has made information so available as people’s profiles so accessible that I can google the name of any CEO of nearly any corporation and find out who our mutual friends are on Facebook, who they follow on twitter , what colleges they attended, where they spend their weekends via their Instagram feed and who we both may know on LinkedIn. Even if the CEO is not on any social network, you can still find out if their children are on snapchat and which of your nephews knows them on a first name basis. The beauty of B2B marketing is that you can know your potential customers intimately before you pitch them. Social media is such a powerful business tool.