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ANKA’s Blog

🇺🇸Exclusive data and analysis on the African fashion market : get the White Paper report !

I cannot count the number of investors, partners, designers, buyers, media or even students who have asked me for an estimate of the African fashion total market, analysis of potential turnover of African inspired fashion, the current penetration rate or simply numerical evidence of the current market growth…

So, to mark the €2Millions of sales threshold (our retrospective analysis of our path to there is right here) on, we are sharing our “White Paper Report of African Fashion online” (download it here) with exclusive data and lessons learned.

“73% of the surveyed African fashion amateurs cannot recall a specific brand name”

How does one designer in Nigeria sells over 10K€ a month just online? Who are the buyers of African fashion in America, Europe and in over 78 countries? What is the average basket of each zone/type of buyer? When is the best time to reach them? Does an African girl from Paris like the same type of products that does an Afro-American woman from Atlanta? Is it better to produce in Africa, China or the West?

Find the answers to these and over a hundred other key questions and data points in the “White Paper Report on African Fashion online” (download it here) of the world leader

By analysing over 50000 purchases from 78 countries and the experience of over 2500 designers, shares in all transparency a wealth of knowledge that is unique in the African fashion sector.

The goal is not only to empower more designers to dominate the global stage, but also to foster a common discussion on numbers in African Fashion with actual global sales figures.

Of course, we are fully aware that the document and data will bear our own bias and be limited by our relatively small size. But our responsibility as world leader is initiate the discussion and exchange in the ecosystem.

So , to download the full document of 50 pages, you will just an email and go right here :

And if you liked this article, the report or just to show suppor please dont froget to *clap clap* and share it !



Le Blog ANKA : opinions, analyses et conseils sur le commerce africain, l’entrepreneuriat créatif et les startups

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Cofounder @Afrikrea aka “Kal-El”, African, casually French, aspirant Japanese and doing what he can to live up to his ambitions.