The Changing Faces of Progress and Not So Random Thoughts on Branding
Published in
5 min readJul 7, 2022
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On May 21, 2022, I wrote this question and a brief commentary on Facebook:
“Here’s what I want to know. When did “progressive” become a dirty word?
When you understand that “ive” is a suffix meaning “doing or intending to do something specified,” and the root word, “progress,” then you understand they are saying…
