“When’s Happy Hour” and more with Betches co-founders Aleen, Jordana and Samantha
Well, we never thought we’d start a post this way: we betched out for the latest edition of After Hours! We are excited to have hosted Aleen Kuperman, Jordana Abraham, and Samantha Fishbein — fellow Cornell alums and founders of social media empire Betches — on the same day as the launch of their latest book, When’s Happy Hour.
In this special After Hours panel, this kickass trio talked about career development, female empowerment, and how to navigate the modern workplace. They also shared their insights and experience on their incredible journey from being seniors and roommates at Cornell to building a $5M humor and social media brand today. As they shared, “not getting real jobs” was probably the “betchiest” thing they’ve ever done — and it paid off. These female entrepreneurs created a massive business that includes a website, a social media following of 6.4 million+ followers, shop, podcasts, and now three books!
As they shared on the panel, Aleen, Jordana, and Samantha are looking forward to continuing to grow and evolve the Betches brand. Their advice? Be unique, have a sense of humor, and don’t just copy a mold.
The event was hosted at the Wooly, a historic and unique bar in the historic Woolworth building.
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About Betches: “We’re the website, Instagram, podcasts, store, books — everywhere that young females go to experience the thoughts that run through their heads, but are too afraid or uncomfortable, to say out loud.”
Betches is a go-to humor and entertainment brand started by Aleen Kuperman, Jordana Abraham, and Samantha Fishbein as seniors at Cornell University. The business includes a lucrative webpage, viral social media accounts, podcasts, a national comedy tour, and provides online shopping via their website tab called Shop Betches, and the authoring of two best-selling books, I Had A Nice Time And Other Lies… and Nice Is Just A Place In France.
Betches has been called the female counterpart to the bro fraternity culture by The New York Times. The three co-creators have been labeled as authors, entrepreneurs and humorists by Dan Rather. The three women behind Betches support the mantra of “not taking yourself too seriously and being confident in who you are. A 2015 Vogue article discussed the incredible impact a Betches reference has on a product or service as their following is “obsessive” and their page has been named as one of the top accounts to follow by Harper’s Bazaar and Rolling Stone.
Forbes estimates that in 2017, Betches pulled in more than $5 million in revenue.
Check out their instagram Betches and their website here: https://betches.com/
Read more in their latest article in Forbes here: https://www.forbes.com/sites/tanyaklich/2018/02/01/the-betches-founders-rebrand-building-a-media-venture-beyond-instagram
