Why Speed is the Most Important Thing for Your Business?

S. Stefan Karabacak
a Few Words
Published in
3 min readJul 11, 2018

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Today, we live in a complicated world. Businesses and individuals make difficult decisions by utilizing huge databases on a daily basis. Most of the time, the fact that we have access to big data does not make things easy. On the contrary, the availability of too much information turns decision making into a slow and painful process for most people and companies.

There are things you should know about speed. Firstly, you should always remember that speed is much more important than perfection. Agonizing over whether to do something one way or another betrays our lack of confidence, and certainly does not contribute to a healthy output. When companies or people don’t spend time on overthinking, they devote time to executing.

It is proven that companies maximize customer value when they quickly respond to customers with well-thought marketing actions. The speed of the response to a customer’s signal, or event, has a significant impact on the probability of positive customer feedback. Conversely, failure to monitor activities over short time intervals, or failure to contact customers quickly, will result in excellent opportunities lost.

Secondly, companies need to make quick decisions because it increases efficiency and productivity. Creativity can be affected negatively by deadlines so asking your…

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