Are You Being Greenwashed?
6 things to verify as a conscious consumer
How many times have you gravitated toward a tag that says “natural” or “organic,” believing the product is safer for you/the environment?
Companies have recognized the importance of conscious consumerism and have tailored (sometimes deceptive) marketing practices by using keywords such as “eco-friendly” and “green” to convey the idea that they’re sustainable, without that being the case.
You have the ability to verify if something truly is green; if you know what to look out for and the right questions to ask, you can be sure that you’re purchasing responsibly-sourced products from sustainable and ethical companies.
Be wary of:
Fluffy Language: eco-friendly, bio-degradable, organic, natural, green, compostable, et cetera.
Straw Man Green: is a really dirty company selling one green product (such as an organic clothing line alongside its regular line, in a factory with low-wage labor that pollutes a water source nearby), or over-emphasizing…
