Age of Awareness
Published in

Age of Awareness

PERSUASION

Are You Missing Out on the #1 Persuasion Hack (Backed by Science) that Works 94% of the Time?

Photo by Daniel Fazio on Unsplash

People do better when they know “why”

[asking, no reason] “Could you help Bethina with their homework?”

[asking, real reason] “Could you help Bethina with their homework, because I have to cook dinner.”

[commanding, no reason] “You need to lower your voice.”

[commanding, real reason] “You need to lower your voice because we don’t want everyone to know we’re arguing.”

[explaining, no reason] Them: “Why did you leave me at the grocery store?” You: “I couldn’t pick you up.”

[explaining, real reason] Them: “Why did you leave me at the grocery store?” You: “I couldn’t pick you up because my car broke down.”

“Because” is the magic word that delivers the “why” to the other person. Never forget this:

People do better when they know “why”.

--

--

Stories providing creative, innovative, and sustainable changes to the ways we learn | Tune in at aoapodcast.com | Connecting 500k+ monthly readers with 1,500+ authors

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Gregg Williams, MFT

Retired therapist. Married 26 years. Loves board games, serious movies. Very curious about everything. Over 13,600 people are following my articles.