Breaking the Mold: Analyzing Apple’s 1984 Ad

Photo by Museums Victoria on Unsplash

Apple’s 1984 commercial is a masterful example of how emotional and logical appeals, combined with rhetorical devices, can create a memorable and timeless advertisement. The 1984 Super Bowl ad portrayed a dystopian society inspired by George Orwell’s novel. In the ad, a young woman runs through a sea of gray, expressionless drones, carrying a sledgehammer. She finally reaches a large screen where the “Big…