Climate Change Has A Marketing Problem

A positive message might encourage us to become more environmentally conscious

Tom Stevenson
Apr 15, 2020 · 6 min read
Photo by Karsten Würth on Unsplash

We are all familiar with climate change. But the phrase doesn’t mean the same thing to everybody.

For some, such as the Extinction Rebellion group, climate change is an existential threat that requires urgent action to prevent catastrophe…