Creating a Living Purpose for Project that Drives Evolution

Adam French
Age of Awareness
7 min readFeb 6, 2024

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Creating a strategic north star that drives clarity, alignment, and creativity in a project for systems change.

This is the first post in our keystone series around an emerging process to design business models that regenerate communities and ecosystems. Our purpose is to catalyze and cultivate financially sustainable organizations that generate vitality, justice, and evolution within people and place.

This process weaves together experiences. tools, and principles from the fields of business model design, lean startup, regenerative design and development, and collaborative innovation. Similar to the projects we seek to create, it lives and evolves as external conditions shift and internal lessons are integrated.

You can find value here whether you’re starting a project for systems change, in the midst of operating one, or have been doing great work for a few years and are ready to take it to the next level.

If this calls to you, we invite you to subscribe on substack for more!

We’re starting with a focus on living purpose, as I’ve seen this make or break the long-term transformative potential of systems change projects. It’s the source of motivation and direction that…

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Adam French
Age of Awareness

Regenerative Design + Entrepreneurship + Personal Development & Spirituality. Want to jam? Hit me up adam@interform.space