Creating a Vision for PE & Sport

Lewis Keens
Age of Awareness
Published in
9 min readApr 30, 2020

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Corporate bull***t or a key driver in building teams?

The New Zealand All Blacks. The most successful sports team of recent times. What is it about them that makes them the best in the field? In his book Legacy, James Kerr tells the story of every All-Black wanting to leave the shirt in a better place, leaving a legacy.

Planting trees you will never see

Knowing what you would like to achieve starts with the development of an aspirational vision. Missions and visions are tools often associated with the corporate world and started taking off in the 1980s. Mission statements humanise corporations and give groups of people direction.

Have a look at the vision statement below:

“We believe that we are on the face of the earth to make great products and that’s not changing”.

You could have probably guessed. This is the Apple vision statement. Simple, clear, practical and gives the Apple employees direction and focus: making great products. Do they achieve this? You would argue yes, judging by their sales figures and annual turnover.

Stephen Covey, the bestselling author of ‘The 7 habits of Highly Effective People’ strongly supports this way of building a vision:

“To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you’re going so that you better understand where you are now and so that the steps you take are always in the

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