Fast Fashion: The Ugly Truth
Our desire to look good is killing the planet
Fashion. It’s a form of expression, whether you like it or not. We love clothes, it’s something that’s important to everyone. What you wear says something about you, you wear that tee, you like that brand. Fashion is a massive part of our culture.
The holiday season is the worse, with Americans typically spending over 1.1 trillion dollars. We buy 68 pieces of new clothing, a year. That is largely to do with “Fast Fashion”. Fast fashion is inexpensive clothing, produced at a rapid rate. They make garments quickly and put them into a see now, buy now retail setting. It’s about making trendy clothes, cheap and quick. These clothes aren’t even being worn more than 3 times a year.
There are many fast fashion retailers and you probably own a few articles of clothing from them. Like H&M, Zara, and Fashion Nova. Fast fashion is popular by knocking off designer brands on a large scale. They look for trends and quickly, within days pump out new styles that match the trends.
The only retailers that can sustain our need to shop so much are the brands that can release new clothing lines in just 48 hrs. Over the last 15 years, fast fashion is the only sector of fashion that has grown. Fast fashion companies are overtaking companies like Levis, GAP, and…
