For Benefit to All

Dr. Lindsay Portnoy
Age of Awareness
Published in
5 min readJun 18, 2020

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by Inyan Kara & L. Portnoy

Few things are truly vital to human life, breathing is one such thing. The average adult takes approximately 20,000 breaths each day and in doing so inhales and exhales an extraordinary number of molecules. So many molecules that each day every one of us inhales molecules “from the breaths of every person who has ever lived” says Bill Bryson. It’s an interesting juxtaposition then, that society has ground to a halt and our very livelihoods now rest on the fate of a virus that rides on our collective breaths but is itself not alive.

As society waits impatiently for new signs of life, there is a growing divide between those who aim to restore the comfortable rhythm of status quo and others still who seek a new cadence. A stark divide between the dire circumstances we face as a society where one in four is unemployed and an opportunity to redefine our economy and our entire existence. In the face of uncertainty a new metric for success has emerged, one that is for benefit instead of for profit. And some industry leaders and grassroots organizers are coalescing around a new model called the Fourth Sector.

The current structure of our economy holds three sectors of industry: private, public, and nonprofit. Each sector serves a distinct purpose, with different models of operation, and different methods for profit. What is proposed here is…

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Dr. Lindsay Portnoy
Age of Awareness

Intellectually curious. I follow my ideas. Cognitive scientist, author, educator, activist.