Age of Awareness
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Age of Awareness


Great Product Innovation Needs a Great Name

Four simple steps to uncover a fitting product name

A catwalk model — Great Innovation Needs a Great Name by Paul Myers
Image by Ahmad Ardity from Pixabay

When Michael Dyson designed vacuum cleaners he made sure that the final product looked different — futuristic.

In fact, a Dyson vacuum would not look out of place on a Star Wars movie set.




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Paul Myers MBA

Paul Myers MBA

Top writer in Business, Leadership, Entrepreneurship, Startups & Innovation. Interested in all things E-commerce and more ---

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