Improve Your Diet & Carbon Footprint With One Buy

Janet M Early
Age of Awareness
Published in
6 min readJul 26, 2020

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The food system is broken.

This is the belief of New York City-based urban farm We Are The New Farmers. It’s also a guiding principle in their business.

“We started We Are The New Farmers because we believe that there is a dire need for more sustainable food alternatives,” explains CEO & Cofounder Jonas Günther.

Source: We Are The New Farmers

The AgTech start-up cultivates and sells microalgae called spirulina. Many people are familiar with spirulina in the dried powder form, which is typically accompanied by a fishy or bitter taste. Improving on its flavor, the New Farmers harvest spirulina as a fresh product that has the creamy consistency of hummus and features a much more mild taste.

Plus, because the spirulina is fresh instead of dehydrated, the nutrients are more bioavailable. This means they’re more easily absorbable and actively beneficial when eaten.

Health Benefits of Spirulina:

  • Source of complete vegan protein. Provides eight essential amino acids (which is rare for a plant-based food).
  • Full of highly absorbable nutrients. Rich in beneficial…

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