Age of Awareness
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Age of Awareness

Innovation Learning Series: Idea to Concept

Idea to Concept

A business concept is a brief description that lays out the groundwork for a business idea. It clearly defines the idea and helps develop the framework that uncovers the path for future decisions and planning.

What exactly is being offered?

How are customers going to use it?

What infrastructure needs to be in place?

How available are the skills required for production?

What is distribution going to look like?




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