OK, We Need To Talk About Artificial Intelligence In Marketing
Can AI Really Pump Marketing? Know Why Marketers Can’t Stop Raving About It.
Ads! Skip. Skip. Skip.
Who even has time to see them during this fast-paced time. Marketing giants have enunciated their challenges of making and running effective ads. For the first time ever, this year people witnessed something out of the box.
1 celebrity endorsing for multiple stores.
Are you thinking: It’s ubiquitous and what’s the big DEAL?
Well yes, according to good common sense it is not. Definitely, having famous figures onboarded as a brand ambassador is not a new practice but making them act once, and repeating the same for 100+ stores is beyond unconventional marketing.
Perhaps to accentuate the presence of this superstar celebrity, it can be rightfully said
“ShahRukhKhan is to Bollywood what Tom Cruise is to Hollywood”
Hence having him say the names of small businesses and local stores shook the audience and owners alike since making it happen for them was remotely impossible.
