Optical Illusions And Your Illusions
Our species stores many misconceptions, and they may just be destroying many things we forget about
Illusion isn’t always what it seems
Optical illusions work well on us for more than one reason. We all have seen Rubin’s vase, the two faces in profile illusion wherein we can see two faces, or we can see the vase in the center.
Both “pictures” are there, but we can focus on only one at a time. We all have usually also seen the rabbit and duck, or raven and rabbit version of a picture which allows us to see bunny rabbit ears as a bird’s beak.
We are visual creatures. Vision is our superpower.
And yet we miss most of what is set before us.
The brain fills things in that we perceive as missing. We also are easily overwhelmed by too much visual clutter, having evolved to quickly make sense of what we see in order to survive. We take things in subconsciously, too, which is how advertising works so effectively on us.
Unconscious seeing
One brilliant piece of advertising is the white arrow on the FedEx truck.
Right there, where you may have never noticed it. Between the E and the X. Once…
