Should Green Brands Be Colorblind?

Does your green brand meet its mission if it doesn’t appeal to all races?

Dear Michael’s Marc: I’ve always considered myself an ally for equality, regardless of a person’s color, religion, gender, etc. All human beings deserve respect, regardless of the color of their skin. But as I’ve been taking stock after the murder of yet another black man by a white police officer, I’m feeling like a guilty, over-educated, white liberal more than ever. You see, my company, the Ajax Brand, has an almost entirely white audience. We…