Social Impact Leaders — Interview w/ Kara Hoholik of Social for Good Co.
Kara Hoholik helps social impact business leaders create compelling content to build community around their work. As the founder of Social for Good Co., a social impact marketing agency that supports entrepreneurs, small businesses, and nonprofits, she works to amplify positive messaging, connect others online, and spark belief in a vision for a better future through content writing, design, marketing, and social media.
From stay-at-home mom to CEO, Kara works on issues of a global scale while doing math flashcards with her kids. Her work has been published in Harness, she was recently featured in Authority, The List TV, and Ticker News, and she has contributed to The New York Times. When she’s not chasing muddy kids around her 14-acre farm, you can find Kara reading with a cup of cold coffee still in the microwave.
Social Impact — What meaning do you personally associate with this term?
Social impact is the ability we have to create change in society. These changes can be incremental or large, swift or steady. Our individual actions and interactions have a significant impact on the fairness and openness of our world. Social impact is created by all of us acting collectively with intention.
Social Responsibility — What is your best practice to integrate it into your daily life?
I take a look at daily tasks and responsibilities and ask myself, “How can this be better?” I believe we all have a role to play in building a better society, and often some of the smallest choices can have the biggest ripple effects. When I throw food waste in the garbage, I can ask myself how to improve and switch to a countertop compost system. (Goal for 2022!) When I hear black female entrepreneurs are more likely to start a business, but less likely to be funded, I ask how my marketing agency can better support them. There are lots of ways if we are only willing to ask the question.
Purchasing Power — What is it all about, and why is it real power?
I used to think, when I was an idealist sociology major, that money was evil and the root of all problems, not the solution. Through my time working in the social impact space, however, I learned that how money is used is more of the issue rather than how much of it there is. For example, using resources to provide women with jobs and microloans to start businesses is a much better investment — both in terms of rate of return and impact on the community — than donating money to a nonprofit run by men that do not understand the needs and issues women face. If you are the person with the money, you then get to decide how to invest it and in turn, how and if your money will actually make the desired impact on society.
Conscious Living — Why is it important to live our life consciously? And how do our actions influence and affect each other, and therefore connect us?
Living unconsciously means to allow other people’s opinions and ideas control our actions. There is no possibility of critical thinking, no room for decision making, and no choice. When we are conscious of our behavior, thoughts, and actions, we can filter through all the thoughts of those around us and decide which advice is best to follow and discard the rest. We can live more fully in our own purpose, and inspire others to do the same, when we give ourselves time and space to think about what that actually could look like.
Conscious Consumerism — Why, now more than ever, it is important to reflect on our buying habits, and research the brands we are consuming?
It has always been important to be conscious of what we are buying, using and consuming. However, with the rate that global warming is accelerating, it’s even more important to recognize not just what we are buying, but how much. Especially because sustainability is now such a hot topic, brands will be spending a lot of money on marketing to greenwash their products and cover up their environmental footprint. (Instead of investing in actual sustainable products!) We must do our research, determine our values, and reprioritize needs over fleeting wants as we enter into the biggest consumer season of the year.
Commercial — From your point of view, what are the commercial practices that are unhealthy to humanity?
In a lot of ways, this is a chicken vs. the egg kind of scenario. Do brands create too many products because the consumers demand it? Or do the consumers buy too many products because they’re available and affordable? Either way, major corporations have a large responsibility and ability manage consumer behavior by decreasing their output. They also have the ability to create higher quality and more versatile products that do not encourage consumers in our throw away mentality.
The Future — What is your personal outlook on the future?
I tend to be a glass half full kind of girl. I believe in humanity. We are innovative, creative, and when really put to the test, we can come up with solutions beyond our wildest imaginations. While we are definitely showing our greedy side, we are ultimately a communally based species who are biologically wired to sacrifice for the greater good.
Change — What do you personally think needs to change — from a consumer perspective and within the corporate world?
We need to continue sharing the stories of the people who are currently bearing the brunt of the climate crisis. Excessive heat waves, natural disasters, and famines are occurring more often than not in the global south. If we turn away and ignore these issues until they hit our own homes, it’ll be too late. Sharing their stories, doing the research needed, and investing in our own creativity is where we need to direct our focus. Consumers and corporations, while both are complicit, can stop with the useless blame game and work together for humanity.
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Demee Koch about the MEDIUM interview series on Social Impact:
Hello! I am a serial entrepreneur practising conscious entrepreneurship. This is an interview series about social responsibility and the best practices in incorporating it into our daily lives.
Every day, we make an impact consciously and subconsciously. It is implemented through our actions.
A great example of this is the practice of our Purchasing Power where we can actually direct our impact by consciously deciding which brands and companies we nourish.
I interview change advocates about best practices for incorporating social consciousness into our daily lives, and practices in the business world that need to change for the benefit of social responsibility.
With this interview, we invite the reader to reflect their every day actions. We all have an impact, and if we are consciously aware of that, we can be empowered to start the change for a better future.
Thank you for being the change. I’m looking forward to learn from each one of you. Reach out to me via LinkedIn.