Struggling to get to Betterville?

That’s because you weren’t taught that it exists

B. Lorraine Smith
Age of Awareness

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Country road in Northern Ontario — a place that reminds me of the journey to Betterville. (Photo by B. Lorraine Smith / May 2022)

Me: Do you want to go to Betterville with me?

Most industry folks I talk to (MIFITT): Um, where’s that?

Me: It’s that place where everything is, you know, better.

MIFITT: Better how? [Tilts head, leery yet curious.] What do you mean?

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B. Lorraine Smith
Age of Awareness

Former sustainability consultant replacing ESG with reality-based insights about corporate purpose and impact. https://www.blorrainesmith.com/