The Idea-to-Paper Process I Followed to Publish 176 Articles in 13 Months

And reach 681,022 readers.

Eva Keiffenheim
Age of Awareness
Published in
5 min readJun 12, 2021


Eva Keiffenheim (Picture by Florentina Olareanu).

“So you want to be an author now?” my dad said when I told him I’d quit my teaching job to become a writer. He looked skeptical.

I felt empathy for his doubts. I doubted my plan as well as he did.

It was May 2020, and I had spent around 200 hours writing online, earning roughly $0.07 an hour. Yet, I took the leap.

A year later and I’m convinced this was one of the best decisions I’ve ever made. Writing is one of the rare professions that give you a ticket to lifelong learning.

Here’s the exact idea-to-paper process I followed to publish 176 articles in 12 months and reach 681,022 readers.

This Mindset Helped Me Stay Consistent

Many new writers start with an illusion of superiority. They expect their first article to be a hit. And so did I.

Alongside all the other writers who start with overconfidence, I was on top of what social psychologists David Dunning and Justin Kruger label the ‘Mount Stupid.’

Incompetent people overestimate their competence and, fail to grasp the discrepancy between their performance and what is desirable. They see no need to learn or improve.

The same applies to many new writers (including me in April 2020). They know so little, they fail to see what they don’t know.

It’s not as simple as having an idea, writing it down, publishing, and watching it reach millions of readers. New writers often fail to acknowledge the micro-steps that are neccessary to move from idea generation to a well-articulated article.

After publishing the first few articles, things change. They suddenly see everything they don’t know — how to craft great headlines, write engaging introductions, and edit like a pro.

Source: Tiago Forte via rroudt-public.

As with everything in life, there’s no such thing as an overnight success. Authors earning thousands of dollars a month have spent years practicing their…



Eva Keiffenheim
Age of Awareness

Learning enthusiast, TEDx speaker, and writer with +3M views | Elevate your love for learning with my free, weekly Learn Letter: