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The secret revealed? Mitch in New York City, 2020.

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The Secret of “Think and Grow Rich”

I found it. Here it is.

3 min readMar 1, 2020

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Author Napoleon Hill refers to a “secret” that runs throughout his 1937 self-help book Think and Grow Rich. This secret, he writes, appears at least once in every chapter. But he does not specifically name the secret.

Hill writes that it is more beneficial and penetrating for you to arrive at the secret yourself. Some readers, he says, grasp it almost immediately. For others it takes multiple readings. Sometimes, right in the midst of a chapter, the secret may flash into your mind. It often comes, Hill writes, when you are ready for it.

I had such an experience recently. I found what I believe is the secret. In actuality, what I discovered is an expansion of something that I’ve written about earlier — but with a difference. I have previously written that the secret of Think and Grow Rich can be put this way: “Emotionalized thought directed toward one passionately held aim — aided by organized planning and the Master Mind — is the root of all accomplishment.” I stand by that. But a more basic conception of Hill’s secret reached me as I was revisiting Hill’s section on “applied faith.” It is this:

The “secret” of Think and Grow Rich is to place yourself within the overall scheme of creation, obeying natural

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Age of Awareness
Age of Awareness

Published in Age of Awareness

Stories providing creative, innovative, and sustainable changes to the ways we learn | Tune in at aoapodcast.com | Connecting 500k+ monthly readers with 1,500+ authors

Mitch Horowitz
Mitch Horowitz

Written by Mitch Horowitz

"Treats esoteric ideas & movements with an even-handed intellectual studiousness"-Washington Post | PEN Award-winning historian | Censored in China

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