There’s Nothing Wrong in Letting People Know You
The thought of telling your story can be terrifying. It shows vulnerability, and nobody likes to be vulnerable, especially to strangers on the internet reading your articles.
Sometimes it could be out of worry that nobody would care about what you have to say or maybe it’s the thought that you don’t have any juicy story to tell about yourself, so there isn’t any need.
All these examples I’ve mentioned have crossed my mind at some point. I kept worrying about what people thought, and I didn’t care at all what benefitted me.
The irony of the whole situation was, I was getting all these thoughts when I had not started publishing articles on Medium.
In my head, all those excuses were reasonable, but I wasn’t doing myself any good.
When I started writing here, I just casually told my story, and it didn’t even feel like anything was wrong. It felt normal, so I kept going. In the process, I started seeing people reaching out to me like they knew me from somewhere. They would talk to me like I was their friend from somewhere. But I noticed that this affinity formed because they knew a part of me, and it was like I was their friend.
I like to say content creation, in general, is a superpower because of how you can get people to connect with you through your art.
There’s something that happens in my head when I read someone’s content where they shared something about themselves. Their names and stories stick faster.
I’m sure you must have experienced it too. It might not be a positive feeling, but you will remember them — and that’s the power of storytelling.
Creating content without telling your story is like cooking food without adding seasoning or spice — it will be bland.
You hear about generic content all the time. They call them that because they lack flair. If you add remove all the stories from content, it will become generic — it’s as simple as that.
You have to be comfortable with sharing a part of who you are. I struggled with it a lot, but once I started and saw that there wasn’t anything wrong in it, so I continued.
It’s how you build trust.
We all like doing business with people we trust. But you can’t trust people you don’t know, can you?
In the content creation game, you create a community that trusts and looks forward to your content by continually telling them about yourself and, of course, creating value.
They come for the value you provide but will stay because of who you are. If all you do is to create value without talking about yourself, your content will get boring to them.
You have to mix it up.
If you notice, on Medium, the top articles are not generic. They mostly involve the writer talking about an experience plus what they learned from it. That’s because to keep people interested in your brand; you have to let them know who you are.
Sharing your story is not a bad thing; rather, it’s what will help your name stick in your audience’s minds and grow your brand.
Thank you for reading