Age of Awareness
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Age of Awareness

What Made Apple’s 1984 Advert So Successful?

A brief history of a tech companies marketing strategy

Photo of the Apple Logo
Photo by Laurenz Heymann on Unsplash

These days, Superbowl ads are often better than the game itself. With costs of $5.6 million for 30 seconds of view time, halftime ad slots are the most expensive spaces to advertise in the world.

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