Age of Awareness
Published in

Age of Awareness

Yes, Your Brand’s Purpose and Values Do Matter… and This Proves It.

IBM’s Research Insights group just came out with a new report entitled, “Consumers want it all: Hybrid shopping, sustainability, and purpose-driven brands.” It highlights where consumers are at today, some of the ways they have adapted through the pandemic, and their resilience. It also captures how consumers are looking differently at brands today. We’ve been preaching…

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