You may have noticed we’ve been talking a lot about culture and cultural anthropology at Experiences For Mankind. As the world becomes increasingly diverse and interconnected, the role of culture in marketing and creative agencies has never been more crucial. My journey from anthropology to advertising has allowed me to…

Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. MIT’s ‘PhotoGuard’ protects your images from malicious AI edits Are you concerned as AI technology advances the ability to edit…

Experiences For Mankind recently introduced the new guiding philosophy, “It’s Powerful to Be Human.” We acknowledge and embrace the power of humanity. Today’s evolving technology, such as AI, is only instruments — true vision and narrative come from us. …

Have you ever wondered about our name, Experiences For Mankind, and what it signifies? Today, we are diving deep into our guiding philosophy that encapsulates a simple but profound statement, “It’s powerful to be human.” We know this isn’t just a tagline; it’s a reflection of our core belief and…

Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer Step into the mysterious world of positive ambiguity and learn…

As a project manager at an ad agency, I recognize the significance of mastering the art of client-agency collaboration, which inspires and challenges me every day. How can we build a healthy, strong relationship with our clients? …

In the realm of marketing, the art of engaging with audiences and meeting their needs means diving into the cultures they embrace. Far from being a backdrop, culture is the pulse that subtly molds our preferences, guides our choices, and directs our actions. …

Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. — SAP used AI to make new OOH ads daily for a rapidly moving world SAP is bringing the heat with their AI-powered out-of-home (OOH) ads that change daily. It’s like having a chameleon billboard that adapts to the rapidly moving world around us. …

In a dynamic, project-based world where creativity meets strategy, success often hinges on effective communication and collaboration between everyone involved. But how best to facilitate that? Consider the agreements. They appear at every layer of projects–planning, kickoff, revisions, delivery. …