David Fried·Aug 23More Than a Number: The Difference Between Data and InsightsIt’s no secret our world of marketing and advertising relies on the power of insights. But what exactly qualifies as an insight? Are numbers and statistics enough? Since the arrival of Google Analytics and ubiquitous access to dashboards and other data sets, we’ve continually heard the refrain that “data-driven insights”…Insights4 min readInsights4 min read
Kira Collins·Aug 22Building Stronger Teams and Campaigns with Cultural IntelligenceYou may have noticed we’ve been talking a lot about culture and cultural anthropology at Experiences For Mankind. As the world becomes increasingly diverse and interconnected, the role of culture in marketing and creative agencies has never been more crucial. My journey from anthropology to advertising has allowed me to…Anthropology6 min readAnthropology6 min read
Experiences For Mankind·Aug 16This Caught Our Eye | Vol 9Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. MIT’s ‘PhotoGuard’ protects your images from malicious AI edits Are you concerned as AI technology advances the ability to edit…Marketing2 min readMarketing2 min read
Miyu Jarrett·Aug 7How Emotional Intelligence Impacts Our Client InteractionsExperiences For Mankind recently introduced the new guiding philosophy, “It’s Powerful to Be Human.” We acknowledge and embrace the power of humanity. Today’s evolving technology, such as AI, is only instruments — true vision and narrative come from us. …Project Management4 min readProject Management4 min read
Experiences For Mankind·Jul 26“It’s Powerful to Be Human” — Defining Our New Guiding PhilosophyHave you ever wondered about our name, Experiences For Mankind, and what it signifies? Today, we are diving deep into our guiding philosophy that encapsulates a simple but profound statement, “It’s powerful to be human.” We know this isn’t just a tagline; it’s a reflection of our core belief and…Advertising3 min readAdvertising3 min read
Experiences For Mankind·Jul 17This Caught Our Eye | Vol 8Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer Step into the mysterious world of positive ambiguity and learn…Advertising2 min readAdvertising2 min read
Miyu Jarrett·Jun 15Inside EFM: The Art of Client-Agency CollaborationAs a project manager at an ad agency, I recognize the significance of mastering the art of client-agency collaboration, which inspires and challenges me every day. How can we build a healthy, strong relationship with our clients? …Project Management4 min readProject Management4 min read
Kira Collins·Jun 15Culture in Marketing: Crafting Authentic ConnectionsIn the realm of marketing, the art of engaging with audiences and meeting their needs means diving into the cultures they embrace. Far from being a backdrop, culture is the pulse that subtly molds our preferences, guides our choices, and directs our actions. …Culture4 min readCulture4 min read
Experiences For Mankind·Jun 13This Caught Our Eye | Vol 7Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting. — SAP used AI to make new OOH ads daily for a rapidly moving world SAP is bringing the heat with their AI-powered out-of-home (OOH) ads that change daily. It’s like having a chameleon billboard that adapts to the rapidly moving world around us. …Marketing3 min readMarketing3 min read
Morgan Graham·Jun 12How to Make Project Agreements the Blueprint for SuccessIn a dynamic, project-based world where creativity meets strategy, success often hinges on effective communication and collaboration between everyone involved. But how best to facilitate that? Consider the agreements. They appear at every layer of projects–planning, kickoff, revisions, delivery. …Project Management4 min readProject Management4 min read