Agency / Life
Advertising and marketing industry insights and personal perspectives by the people that are neck-deep in it every day. Managed by the team at Experiences for Mankind (EFM), a San Diego-based agency making brand moments matter.
Good Question! An Art Director’s Insights and Advice for New Designers
Good Question! An Art Director’s Insights and Advice for New Designers
Recently, one of our interns at EFM Agency sent me an exit interview asking for my thoughts on the graphic design industry. It was 6…
We're looking for brilliant clients and partners.
5 Highlights from Harvard Business School’s Future Assembly
5 Highlights from Harvard Business School’s Future Assembly
Core highlights and more from attending one of the most thought-challenging events of the year. Cryptoeconomics to meetings to chatbots.
Project Debrief: Tribridge Project Next Campaign
Project Debrief: Tribridge Project Next Campaign
Client: Tribridge
5 Pieces of Advice Our Agency is Taking into 2018
5 Pieces of Advice Our Agency is Taking into 2018
Looking to the year ahead, Experiences for Mankind works to get better — one piece of advice at a time.
EFM and Mth Degree Join Forces
EFM and Mth Degree Join Forces
Mth Degree and Experiences For Mankind (EFM) announced this week that they are combining their marketing and digital services. The joined…
Poking The Bear: Winning Adobe’s San Diego Creative Jam
Poking The Bear: Winning Adobe’s San Diego Creative Jam
One part productivity insanity and two parts sheer creative flow, Adobe’s annual Creative Jam sessions have become a spectacle of any sane…
Should Marketers Be Fighting Online Privacy?
Should Marketers Be Fighting Online Privacy?
Recently, Washington officially nixed rules that would have required ISPs to seek permission before selling customers’ browsing history…
Unpacking Dent 2017
Unpacking Dent 2017
For the third year in a row, I’m back in my office with an overwhelming number of vibrant thoughts from Dent. At the moment, they’re not…
The Next Great Innovation Frontier
The Next Great Innovation Frontier
Extraordinary innovation has completely transformed marketing over the last few decades. Driven by technology, everything from media…
Forget Content Marketing. The Future is Branded Media.
Forget Content Marketing. The Future is Branded Media.
Sure, content marketing is an effective tactic for both B2B and B2C brands. We all know it can help improve search engine rankings…
Better Content = Better Retail Displays
Better Content = Better Retail Displays
Your new retail display project is going well. You’ve secured the floor space, finalized the product mix, and engaged your agency to…