Agency life for humans

Rants, provocations, the occasional insight. No jargon allowed.

Roberto EstreitinhoApr 34 min read

Between rage and serenity

I’ve been noticing a pattern amongst creative and strategist types. Whenever we talk about frustrations and…

Roberto EstreitinhoMar 144 min read

The big vision and the details

Or, how to learn to embrace the wonders of subjectiveness

Roberto EstreitinhoFeb 29

Strategy, clarified

Thomas Waegemans

692

Excellent post outlining what is a strategy, how you put together one and why you need it in the first place. Cheers Thomas Waegemans.

1 response

Roberto EstreitinhoFeb 28

No one Gives a Sh*t About Your Content…and What to do About it

Carrot

1919

Pretty cool and simple model for determining if you should always have an always-on content strategy.

(the answer, as you may have guessed, is “it really depends”)

Roberto EstreitinhoFeb 112 min read

Strategy is a means, not an end

Ask someone what a strategy is. Then ask someone else. Then a third person. I bet that every single one…

1 response

Roberto EstreitinhoFeb 82 min read

Interesting, or at least specific

Marketing and advertising have two great enemies: indifference and complexity.

Roberto EstreitinhoOct 21, 20142 min read

“And,” not “or”

On our industry-wide obsession with death.

Roberto EstreitinhoDec 8, 20153 min read

The day formats became ideas

If there is one thing I agree with Brian Solis on, is that the pace at which technology progresses is far greater than our ability to keep up with what those developments truly mean. This creates a couple of gaps in our understanding of the present and future.

1 response

Roberto EstreitinhoFeb 13 min read