Between rage and serenityI’ve been noticing a pattern amongst creative and strategist types. Whenever we talk about frustrations and…
Excellent post outlining what is a strategy, how you put together one and why you need it in the first place. Cheers Thomas Waegemans.
Pretty cool and simple model for determining if you should always have an always-on content strategy.(the answer, as you may have guessed, is “it really depends”)
Strategy is a means, not an endAsk someone what a strategy is. Then ask someone else. Then a third person. I bet that every single one…
Interesting, or at least specificMarketing and advertising have two great enemies: indifference and complexity.
The day formats became ideasIf there is one thing I agree with Brian Solis on, is that the pace at which technology progresses is far greater than our ability to keep up with what those developments truly mean. This creates a couple of gaps in our understanding of the present and future.
My problem with ‘future thinking’January is probably the bullshittiest month of the year when it comes to advertising and marketing.