This Caught Our Eye | Vol 10
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
“Girl dinner” and “hot girl walks” aren’t TikTok trends, they’re marketing campaigns
We are experiencing the rise of “girl” trends on social media, such as “girl dinners” and “hot girl walks”. These trends, often seen as superficial or infantilizing, are viewed by the author as smart marketing campaign tactics. She highlights how female TikTok users grasp the appeal of catchy labels and use them to reshape online culture, and thus marketing.
Ideogram launches AI image generator with impressive typography
MidJourney Ideogram has introduced an AI image generator with remarkable typography capabilities. The technology holds promise for creating visually appealing content and designs with reliable text generation within the image itself — something that’s been hard to achieve so far in Generative AI tools.
Gen Z teens are watching YouTube ads and recalling what they’ve seen
Gen Z is really getting into YouTube ads with 60% of teens preferring to watch them, and almost half of them actually remembering the ads. Advertisers are catching on and moving their money from traditional TV to YouTube to connect better with Gen Z.
The SynthID watermark from Google DeepMind can help detect AI-generated images
Google DeepMind just rolled out “SynthID,” a watermark for AI-generated images. This will allow much easier detection of spotting fake images, especially those tricky deepfakes. The watermark is embedded in pixels of the image but doesn’t alter the asset in any noticeable way.
Grilling Crocs
Would you spice up your style with these quirky kicks? These “Grilling Crocs” are a hilarious fusion of BBQ style and footwear. This collaboration with A Dozen Cousins is a playful way Crocs continually finds ways to stay so culturally relevant.
You can learn more about our strategy and creative agency, Experiences For Mankind, on our website or contact us. We’re always looking for brilliant clients and teammates.
