This Caught Our Eye | Vol 11
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
A new brand identity built for, and with, creators
We always love to learn behind the scenes of how brands arrive at their refreshed appearance. Patreon shares their “breathing” logo motion, a smartly adaptive wordmark, and ultimately building a design language that is centered on creator ownership. Very smartly executed.
Amazon is encouraging sellers to use AI-generated product listings
Amazon is advocating the use of AI-generated product listings in a bid to streamline the e-commerce landscape. Their mission? Simplify the product listing process and enhance discoverability, making online shopping smoother. But this shift to AI-driven content also sparked discussions about biases, content quality, and differentiation.
How new apartment buildings get their names
Did you know that apartment and neighborhood titles can wield massive influence? This piece dives into the fascinating history of naming, where real estate professionals craft identities that sprinkle extra charm on properties, shaping perceptions and, ultimately, property values.
Why culture has come to a standstill
In this thought-provoking read, the notion of “stale culture” addresses how, in a landscape flooded with content and ideas, we often find ourselves caught in a loop of regurgitated concepts. It beckons for a break from this repetitive cycle and an embrace of more dynamic, innovative, and unorthodox ideas to breathe new life into our cultural experiences. So, how might we reinvigorate our creative worlds?
The ELIZA Effect
In a nod to the ‘Eliza Effect,’ this article likens our tendency to anthropomorphize AI to the famous ELIZA chatbot of the ’60s. It explores how people often overestimate AI intelligence and capabilities, when — in reality — they have limited comprehension. So, how can designers and developers manage these expectations?
You can learn more about our strategy and creative agency, Experiences For Mankind, on our website or contact us. We’re always looking for brilliant clients and teammates.
