This Caught Our Eye | Vol 12
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
In honor of our newsletter’s one year anniversary, our team has included their own takes on what they shared and found interesting. Enjoy!
What to say instead of ‘I’m sorry’
Shared by Miyu Jarrett
“This is a great reminder — replacing “sorry” with “thank you” in certain situations. Growing up in a country where apologies were a common way to show respect, I used to apologize constantly, even when I hadn’t done anything wrong. Here in the States, as the author points out, excessive apologizing ‘hurts how we are perceived and diminishes our power.’ While I’ve adapted to the idea of replacing apologies with ‘thank you,’ it still feels somewhat unfamiliar at times.”
What Dog Breeds Say About Race
Shared by Kira Collins
“This article caught my eye because it explores how the cultural remnants of colonialism impact marketing efforts in the Philippines today. There, recent efforts to promote mixed-breed dog adoptions have surfaced attitudes towards race and ethnicity that trace back to colonial encounters. As a result, purebred dogs have been favored for the social capital they signify — leaving mixed-breed dogs in shelters, instead of being placed in homes. Today, marketing efforts across shelters are positively changing the perception of mixed “races” and breeds, and
successfully increasing dog adoptions.”
How Aid in Dying Became Medical, Not Moral
Shared by David Fried
“As marketers, we tend to look at commercial brands for examples of success. But that perspective can limit us from recognizing all the ways what we do can be put into practice. What struck me about this article was the recognition that the goal–the right to die with dignity–never shifted. But the proponents were savvy enough to recognize how that idea is positioned and the language around it could help move their cause forward.
By recognizing the barriers to acceptance, the proponents of “medical aid in dying” were able to shift the conversation and tap into values that even those who might be against “physician-assisted suicide” would agree with. Too often marketers focus on “What do we/the client want to do?” rather than “What do our audiences need?” Starting with the latter question can unlock all kinds of solutions that at first blush may not sound like what you think you need to say but can carry you a lot farther toward achieving your goals. What’s more, it’s as true for most things in life as it is for advertising.”
A ChatGPT Change May Have Just Wrecked a Bunch of AI Startups
Shared by Shane Robinson
“As the open frontier of AI is starting to be defined, those who built their services around gaps in someone else’s service could have their lunch eaten… what other minor updates from the underlying tech could render wrapper services dead? How can you differentiate to add value?”
Shared by Nick Lopez
“This Trust & Safety Tycoon was an interesting exercise to test your decision-making abilities. It was super interesting to see how seemingly minor choices that you make every day, can impact other choices in the future. The gamified aspect of this exercise made it fun and engaging all the way through. I would like to see what others think about this game and see how far they can make it on the first try…I made it all the way to retirement!”
Revolutionizing Creation on Roblox with Generative AI
Shared by Morgan Graham
“Wow — the rate of speed of how Generative AI is transforming our creative world is hard to grasp. This is a great example of how new technology is helping break down technical barriers of ‘getting into’ building for the metaverse… which this theory applies to so many of the AI tools coming out. Our imagination has outlets now that can produce what we actually imagine.”
You can learn more about our strategy and creative agency, Experiences For Mankind, on our website or get in touch with our Partners. We’re always looking for brilliant clients and teammates.
