This Caught Our Eye | Vol 8
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
Step into the mysterious world of positive ambiguity and learn about the psychology behind it. Matt Johnson discusses how embracing the enigmatic can captivate your audience, just like the infamous bouncer selection process at Berghain. In doing so, brands can create a sense of intrigue and exclusivity that leaves people wanting more.
How Wendy’s and 12 other brands jumped on Threads
We loved seeing some of the marketing fun that brands are starting to have on Threads. From clever comebacks to out-of-the-box campaigns, these brands seized the moment, gaining attention from audiences and creating buzz in the ever-evolving social media landscape.
Nikon Fights Back Against AI Images, Touts ‘Natural Intelligence’
Nikon puts their own spin on AI images, proving that natural intelligence still holds the shutter power. See how they’re championing the unique abilities of photographers, reminding us that there’s nothing quite like the artistry and creativity of the human eye.
Let’s stop calling them “soft skills” — and call them “real skills” instead
Soft skills or real skills? Derived from Seth Godin’s latest book, he argues that what we know as soft skills are instead actual tangible skills that can be learned, even if they are hard to measure. These are often incredibly important interpersonal skills that are just as important as vocational ones.
Tap into the Wisdom of Your ‘Inner Crowd’
Uncover the hidden potential of tapping into your inner crowd’s wisdom. This study demonstrates how your collective subconscious can lead to better decision-making, innovative solutions, and unexpected bursts of creativity. So, what are your inner crowds telling you?
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