This Caught Our Eye | Vol 9
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting.
MIT’s ‘PhotoGuard’ protects your images from malicious AI edits
Are you concerned as AI technology advances the ability to edit and create images from your artwork or photography? Enter PhotoGuard by MIT CSAIL: a technique that tweaks select image pixels in a way undetectable to human eyes but confusing for AI systems. This “encoder” method alters an image’s latent representation, making it hard for AI to recognize the content. We’ve got our eyes on how this will contribute to ongoing AI ethics discussions.
Jell‑O’s Retro Rebrand May Just be the Smartest Design Move of the Year
An iconic American dessert staple since 1845, Jell‑O’s sales have dwindled from its heyday in the 1960s, challenged by modern digital baking tutorials. To rejuvenate its appeal, Jell‑O has introduced its first rebrand in over a decade, featuring a bold and retro-inspired logo. It’s complemented by a packaging overhaul, aiming to reposition Jell‑O as a simple, nostalgic, and family-friendly dessert choice. We’re loving the new vibes.
Excel’s esports revolution is coming back to ESPN
Can the next big thing in gaming be… spreadsheets? It might be more plausible than you think.
Roblox goes to college
Parsons School of Design students recently unveiled unique digital outfits in Roblox, a popular online gaming platform. This initiative, a first-time collaboration between Parsons and Roblox, aimed to provide students with hands-on experience using tools that might be pivotal in their future careers. Students from various backgrounds, ranging from traditional fashion to game design, participated in this innovative program. What do you think about their unique designs?
How Pixar’s Ed Catmull and Pete Docter make magic on and off screen
Our first podcast feature! Pixar’s co-founder Ed Catmull and Chief Creative Officer Pete Docter chat with Adam Grant about building a culture of creativity that birthed iconic characters like Buzz and Woody. They delve into the art of storytelling, sustaining vision, and their experiences with Steve Jobs. (And if you haven’t read Creativity Inc by Ed Catmull, we highly recommend).
You can learn more about our strategy and creative agency, Experiences For Mankind, on our website or contact us. We’re always looking for brilliant clients and teammates.
