Ecommerce Activation Strategies to Bolster Liquidity

Each passing day physical storefronts remain closed, seasonal products depreciate further on warehouse shelves. Retailers must act quickly to convert an abundance of inventory into cash, and because of the shift of demand to ecommerce, formulating a digital media plan is Step 1.

In PMG’s latest POV, we outline how brands can take immediate action by embracing direct-to-consumer strategy and utilizing digital media to drive demand and transform vulnerable inventory positions into a competitive advantage and cash liquidity.

Originally published at https://www.pmg.com on April 10, 2020.