Asbury is doubling down on technology investments

Asbury Communities, one of the largest senior living nonprofits in the U.S., has doubled its technology expenditures in an effort to attract the incoming wave of baby boomers. CEO Doug Leidig has “really put an emphasis on the resident that will be coming to us over the next 7 to 10 year period … and what role technology is going to play in meeting the needs of those residents,” said Chief Strategic Alliances Officer, Sandy Lawson.

While the long-term goal is to prepare Asbury to better meet future residents’ desires, it’s also seeking to help residents now. “We’re trying to look at what will improve the quality of life for our [current] residents,” Lawson said. “If you can prevent a fall for even one resident, that’s huge, that’s game-changing.”

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