Europ Assistance invests in another caregiver marketplace

There is a natural alignment of AgeTech and insurance companies as successful technology can decrease healthcare costs. Insurance giant Europ Assistance already sees this. Back in 2017 they acquired CareLinx, a U.S. based digital caregiver marketplace with over 300,000 professional caregivers. Now they’ve made a significant strategic investment in Pflegix, another digital caregiver marketplace, but this time over in Germany.

This makes sense for the third largest insurer in the world. Given the exorbitant costs of senior care facilities around the world, it’s in their interest to help older adults remain in their homes for as long as possible. Since older adults similarly wish to put off moving to a facility for as long as possible, Europ Assistance stands to doubly benefit. First by keeping their own members healthier longer, and again from non-members paying to use these services to stay out of care facilities.

For more head to https://europ-assistance.com