We’ve relaunched the Age UK website!

Over the past few months the Digital & Content teams at Age UK have been working hard to upgrade the Age UK website — and it finally went live on Tuesday 17 October.

What’s changed and why?

Look and feel

We’ve increased the text size across the board, to make it easier to read on every device (PC/laptop/tablet/phone).

The site is also now full-width on a big screen, and we’ve improved our calls to action, enabling people to get help more quickly.

Site structure

We’ve put our charitable work front and centre and made it clearer to all our users and supporters what we do as a charity.

We’ve introduced two ‘new’ sections: Our Impact & Services:

  • ‘Our Impact’ is a much-improved and refreshed version of what was the old Professionals section.
  • ‘Services’ gives a far better picture to users about the work we do and allows them to find local help more easily

Big thanks have to go to the team at WebCredible for helping us redo our Information Architecture (IA).


By rejigging the IA, this gave us an opportunity to perform an enormous content audit and ‘refine’ (for want of a better word) what’s on the site.

By changing the structure of certain types of content, as well as re-evaluating what’s relevant and what’s not, we took a site of in excess of 1700 pages and slimmed it down to just over 650 — no mean feat.

The back end

One of the main reasons we made this change was our Content Management System (CMS). We were running an old version of EPiServer and the upgrade wasn’t as simple as pushing a few ‘Next’ buttons.

Even though we’ve stayed with EPiServer, it now works in a completely different way. You create pages in blocks and drag and drop them to change the structure.

This means we had to completely rebuild the site from the ground up (which was probably a good thing). Our technical agency Netcel have done an amazing job on this, being particularly patient when we changed our mind about functionality.

This also means the Search function is far better and allows us to have a much greater control over the results people get.

Finally, it’s now a much better experience for users of the CMS, if you want to make changes to the website.

But wait there’s more…

The upgrade doesn’t end here. Over the next few months, we’ll be looking in greater depth at a number of things, so watch this space!

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If you want get in touch, feel free to reply to any of the posts on Age UK Digital or drop us a line on: digital@ageuk.org.uk