Building A High Conversion Rate Website

Building a high conversion rate website is a careful, well thought-out action aimed to yield a goal. I have observed that many websites online today are build to just appear online for web visitors to know they are available on the internet. The web visitors will only see your website and say yes; you got yourself an online brochure and nothing more. There are no goals attached to a website. Website developers, content builders, and online marketers who want to break a bound have gone a step further to attach a great goal to online presence, which is giving websites the capacity to behave like a funnel, with a goal of converting visitors to go beyond visiting and casual page view, to going all out on the website.

The websites on the internet that rarely convert visitors into buying, or subscribing, or contacting for further actions whatever the case may be, have very poor conversion rate. We are going to talk about websites that takes a visitor a step further than visiting. The visitor is presented with handy and friendly environment that make him/her buy a product, register for membership, download software, subscribe for newsletter, etc. Making the aim of the website owner to be met, that is turning website traffic to serious use with result on the website.

Let us go through some important things that will help you improve your website’s conversion rate

Have a goal for the user of the website to fulfill

This is the most fundamental if you really want to engage your website visitors. Everyone’s time is so precious, especially for a user who needs to get what they need online ASAP. You can’t afford to waste time with aimlessness. No one will put up a lot into campaigning for traffic, only to waste it with goalless website. What do you want your website visitors to fulfill? What will you have them do on your site? What do you offer? What will you like them to know or have? Those questions and more will help you to have a goal for your site in the first place so you can carefully convert your traffic to and end point.

It will interest you to know that most users have a goal before visiting your site, and so you must ultimately have yours too. If you basically let them know you have what they need and its easy for them to get it, then you just made a good start up.

Have good call to action

This is about involving your website visitors. If they needed to keep their eyes busy, they would’ve been at a ball game or something. A goal oriented website is built to work like a funnel. The upper part of it is your huge website traffic, and the lower part of it is a narrowing that carefully channels the whole traffic to a point. This process is achieved by a good call to action.

A call to action is the process or processes that have been put in place to involve a website visitor, for him to go all out on a website. The call to action can be a few forms to fill up, information to supply, reviews to make, etc. It works like meaningfully engaging your customer in a conversation as if you were there with them live, to know what they need, and guild them through to make the best choice and buy at the end of the day. This process must be friendly, descriptive, and as simple as possible. This is your conversion funnel, where you successfully convert the user ultimately into, subscriptions, buying, etc

You will need to ensure that all the steps involved in calling a website visitor to action are well packaged to work like a chain that will simple lead them to the sales point, which is where you want them to be.

Always monitor or track your conversion rate

I agree with you if you want to effectively channel your website traffic to sale, but you have to agree with me that it needs constant monitoring. Monitoring your conversion rate helps you know your general performance and how to channel your effort to meet your goal.

How to track conversation rate — Google analytics

There are tools that can help you to track your website conversion rate, but I will love to use Google analytics here. Google analytics enables you generate detailed statistics about your website’s traffic. These details can be inbound traffic, the sources of the traffic, the conversion rate, sales rate and so on.

Google analytics can give you in-depth details about traffic, like whether the traffic is coming from a campaign, or referral link. It can equally show you your landing page quality and where your conversion funneling is failing. For Google analytics to be able to do this, you will have to define a “successful transaction” for your website, and the flow for it.

This is one thing that is hardly the same for all websites. For a sales website, a sale is a success. For a file sharing website, a download is a success. For news bulletin website, a subscription will mean success. When you define this, and provide the flow, you can now tell use Google analytics to be able to track your websites conversion rate. The flow is simply the pages that a visitor will have to visit to complete a successful transaction. Remember that this isn’t the same for all website. Let us take this for an example — product/order/success.html. This can be the flow of a successful transaction for a website. Google needs this to work with, and then it can provide you with greater details of your conversion rate.

Building a high conversion rate website may be a careful work, but definitely worth it. To me that’s why you went online in the first place.

Read more to know Why will People buy from your Ecommerce Site — Part 1 how to get people to buy from your eCommerce.